'Experience Hyundai' in rural markets

Hyundai Motor India has initiated the ‘Experience Hyundai’ campaign across 418 rural locations in India.

The campaign aims to generate high engagement with customers during the festive season through a pan-India road show. Experience Hyundai is organised to enhance customer connect in the rural markets with a caravan of Hyundai cars in the smaller towns and villages.

The objective of the campaign is to reach out to customers in these markets directly to create an interface with products and offer them the best benefits. The teams will visit residential colonies, markets, banks, schools and colleges, post offices and other commercial complexes over the next three months and showcase the range of Hyundai cars.

During Experience Hyundai, customers will be offered test drives, festive schemes, attractive finance and exchange offers.