Press Esc to close
Wednesday 25 May 2016
News updated at 10:36 AM IST
Weather
Max: 34°C
Min : 22.7°C
In Bengaluru
Partially cloudy

Forever 21 launches flagship store in India

Last updated: 18 September, 2010
New Delhi, Sep 18, IANS:

US-based fashion brand Forever 21 Saturday opened its first-ever store in India at Vasant Kunj's Ambience Mall here with boxes full of vibrant clothes and accessories at affordable prices.

Headquartered in Los Angeles, Forever 21 is a specialty retailer of women's clothing and accessories. It has as many as 500 stores in 15 countries. The one in the capital is spread over 10,000 square feet.

"We don't cater only to the younger generation. We want to be known as a brand that has something for women of every age group. Be it 20's, 30's or 40's - we have a wide variety and range of fashion apparel at very competitive prices," Forever 21 world-wide president Alex OK told IANS.

Forever 21 is being brought to India by Hello Retail Pvt Ltd on franchise basis.
So why did it take this fashion brand so much time to launch in India?
"We were looking for a perfect real estate opportunity. We wanted the best mall and bigger space," Alex said.

"So when we got this place, we decided that it is the right time," he added.
With stiff competitors like Zara in the very next mall - DLF Promenade, Alex said their USP lies in their updating of stocks.

"We try to bring in new stock at least 3-4 times a week. If you liked something today and you go back home thinking that you will buy it the next time, chances are that it might have already been replaced or purchased," Alex said.

"So we are pretty much fashion forward this way and also keep a tab on fashion forecasts," he added.

According to Alex, the company is still testing waters in India and after seeing the response from this store, they will think about expansion but as of now they want to wait and watch.

As Indian body-sizing is different from the West, Alex said they have brought in their global sizes here and in case they feel there is need for special sizes to suit Indian body-type, they might introduce them later.
The products are very affordable and start from Rs.199.


Go to Top

Photo Gallery
Girls cover themselves during a dust storm in mathura on Monday...

Girls cover themselves during a dust storm in mathura on Monday...

Renowned sand artist Sudarsan Pattnaik creates a sand art to aware people about water scarcity...

Renowned sand artist Sudarsan Pattnaik creates a sand art to aware people about water scarcity...

English actor Sir Ian McKellen and Bollywood actor Aamir Khan share lighter moments...

English actor Sir Ian McKellen and Bollywood actor Aamir Khan share lighter moments...

A senior Army Officer presents the Sher-e-Kashmir Sword of Honour to a new recruit...

A senior Army Officer presents the Sher-e-Kashmir Sword of Honour to a new recruit...

People watching the air ambulance which crash landed at Kair village in Najafgarh area...

People watching the air ambulance which crash landed at Kair village in Najafgarh area...

Demi Moore poses for photographers as she arrives for The Vogue 100 Gala Dinner...

Demi Moore poses for photographers as she arrives for The Vogue 100 Gala Dinner...

Nuremberg and Frankfurt players jump for the ball during a German first division Bundesliga soccer..

Nuremberg and Frankfurt players jump for the ball during a German first division Bundesliga soccer..

People hang fish to dry on bamboo poles in Mumbai...

People hang fish to dry on bamboo poles in Mumbai...

A cyclist with his daughter pedals his cycle holding an umbrella...

A cyclist with his daughter pedals his cycle holding an umbrella...

An elderly vendor waits for customers of green grass during rains in Srinagar....

An elderly vendor waits for customers of green grass during rains in Srinagar....

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523