From Disruption to Growth: How Brands Are Leveraging Technology for Transformation

Pune, India - 16 January, 2025 - Technology has rapidly evolved from marketing automation to AI, and brands are increasingly leveraging these innovations to enhance customer experiences and drive business performance. Companies like Amazon, Spotify, and Volkswagen are at the forefront, utilizing technologies such as Artificial Intelligence, Virtual and Augmented Reality, Customer Relationship Management (CRM), and Data Analytics to improve operations and meet consumer demands. As technology continues to advance, businesses across industries are finding new ways to incorporate these tools, shifting from traditional methods to cutting-edge solutions that foster growth and better engage customers. Improve overall business performance by improving operations. This release will take a deeper look at how these brands are using different technologies. How to change their business And how can you stay ahead of the competition?

How Evonix has managed to leverage various technologies

At Evonix, we create CGI videos that don't just look amazing. But it also conveys the essence of your brand in powerful visual ways. Our team of visual artists create vivid digital environments that bring complex ideas to life through detailed and impactful imagery. Whether you're introducing a new product, explaining an idea, or creating a marketing piece, our CGI solutions will deliver images that stand out. Every video we create is designed to interest and engage viewers. Give them lasting memories of your brand message. With beautiful visuals and smooth execution, our CGI creations resonate with your viewers long after the video is finished.

That’s not all, Evonix has also developed a custom AI-powered chatbot solution specifically tailored for the client’s digital presence. This innovative solution enables students to instantly receive answers to all their admission-related inquiries, streamlining the process and enhancing their overall experience. The Whatsapp chatbot and AI Powered chatbot enhances user experience by providing 24/7 automated support while efficiently managing student inquiries and information dissemination.

Core Functionalities of AI Chatbot

●  Multi-language support for international students

● AI powered Real-time query resolution for admissions, programs, and campus information

●  Intelligent routing to relevant departments

●  Lead capture and qualification system

●  Meeting scheduler for leads

AI’s Role Across Industries

AI is revolutionizing various sectors, including entertainment, healthcare, finance, and marketing, by optimizing processes and delivering personalized experiences. It plays a pivotal role in enhancing customer engagement, driving retention, and fostering business growth.

How Other Brands Are Leveraging Technology

●       Amazon uses marketing automation to personalize email campaigns based on customer behavior and purchase history. For example, when a customer buys electronics, Amazon sends targeted emails promoting related products, increasing the chances of repeat purchases.

●       Starbucks enhances the customer experience through its mobile app, analyzing data like purchase history and location to offer personalized promotions and rewards. This fosters customer loyalty and engagement by tailoring experiences to individual preferences.

●       Spotify uses AI to personalize music recommendations by analyzing users' listening history and preferences. By suggesting playlists and songs suited to each user, Spotify boosts engagement and retention, driving growth.

About Evonix

Evonix is a leading digital marketing and technology solutions company, known for its innovative, creative, and data-driven approach to marketing. Specializing in immersive experiences, Evonix helps brands engage with their audiences in new and exciting ways, creating lasting connections that foster growth and success.

Contact:

Name: Rohit Kishore

Designation: Associate Director

Email ID: [e-mail] 

Website: www.evonix.co