In a bid to empower its PUBG: New State players, South Korean game developer Krafton on Friday launched a slew of collaborations and exclusive content in India.
Krafton is also teaming up with Sony Music India to bring their latest chartbuster song Bad Boy x Bad Girl by pop icon Badshah to PUBG: New State. "This partnership marks the first of many upcoming collaborations of Indian pop music with Krafton's mobile battle royale title," the company said in a statement.
"As a part of this partnership, the hit party song Bad Boy x Bad Girl by Badshah featuring will be used in content sponsored by Krafton, including streams, promo videos and more," it said.
As a part of this collaboration, Krafton will also be partnering with popular rapper Raftaar. The company announced the launch of a web series titled New State Chronicles featuring popular Indian celebrities and influencers.
Recently, PUBG: New State crossed an impressive 10 million downloads on Google Play Store. Prior to its release, the game had already garnered a whopping 40 million pre-registrations on both Google Play and Apple App Store.
Developed by PUBG Studios, PUBG: New State is a free-to-play next-generation mobile game playable in 17 different languages.
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Published 26 November 2021, 11:12 IST