“The Fiesta Experience,” showcases four real people exploring and experiencing the product differentiators in the All-New Fiesta, which has features not found even in luxury cars in higher segments.
The four participants featured in the campaign–Vikram Aditya Singh (Video Journalist), Monica Joon (Professional Sportsperson),Shruti Sharma (Travel Writer) and Archit Rakheja (Adventure Consultant)– were chosen to tell the story for being good conversationalists and their affinity to the target audience.
The campaign, compiles their experiences during the 10-day, 1310-km drive from Delhi to Diu, features participants experiencing the tech-tastic features and benefits of driving the All-New Fiesta.
“The Fiesta Experience” highlights features like advanced Bluetooth voice control, cruise control, best-in-class fuel-efficiency and unmatched safety.
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