The brand has come up with a communication strategy to spread out the message of healthy snacking featuring Bipasha to educate consumers on how the unhealthy food intake in between meals takes a toll on one’s health and fitness.
Briefing reporters, Dabur India Ltd Marketing Head (Foods), K K Chutani said, “there is a perfect match between the brand and Bipasha Basu, with both epitomising health and fitness.”
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