“Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time,” Google Vice-President of Product Management Susan Wojcicki said. The deal will help Google in its efforts to develop more effective tools for creating, serving and analysing emerging mobile ads formats.
Deccan Herald is on WhatsApp Channels| Join now for Breaking News & Editor's Picks