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Grey Group Vice President (South) Vijay Jacob (left) with National Planning Director Bindu Sethi. DH Photo
Grey Group has identified a series of ‘key insights’ that are critical focus points for business owners seeking to build brands within Asia.
Key findings of the report are that the Asians remain optimistic about the future despite growing uncertainties; that they are concerned about household finances, and save actively for the future, besides believing that technology will accelerate fundamental improvement in their lives.
Grey Group National Planning Director Bindu Sethi, said “The study offers new building blocks which are a great starting point to approach any marketing and communication task for brands across categories.”
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