Kraft Foods Inc, may raise its offer for British chocolatier Cadbury Plc or offer more cash in its bid if rival takeover offers emerge, a source familiar with the situation said on Sunday.
Kraft took a US$16.8 billion hostile offer for Cadbury to shareholders two weeks ago. Most of the remaining large players in the global confectionery industry — US-based Hershey Co, Italy’s Ferrero and Switzerland’s Nestle — are now weighing takeover bids themselves, media reports point out.
Kraft could keep its bid unchanged if no rival bidders emerged, however, a source told Reuters.
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