“MTS has entered into three months partnership with Reebok. As part of the tie up, we will be giving away free Reebok shoes for every purchase our MBlaze internet datacard” SSTL CMO Leonid Musatov told reporters.
He said the initiative called ‘Speed Ka Double Dose’, will be rolled out in 84 towns across the country where MBlaze network is available.
Speaking on the tie-up, Reebok said the partnership is part of its initiative to enhance its consumer reach.
“We are getting into another level of consumer level engagement. We are trying to get ourselves associate with non-cricketing sports and other brands to reach out more consumers,” Reebok India Director (Sales and Marketing) Sajid Shamim said.
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