South Korean consumer electronics giant Samsung Electronics on Tuesday strengthened its resolve in India’s booming television market, unveiling 44 TV models in the country.
Introducing the massive new range in India — priced between Rs 28,000 and Rs 24 lakh — here on Tuesday, Samsung India Consumer Electronics Vice President Rajeev Bhutani said, “We have 46% market share in the UHD (ultra-high definition) TV segment, and with the launch of a new range of models, we are targeting 60% market share by the end of this calendar year.”
“In India, we have been in the market for over a decade and command 31% market share in the overall TV market. We sell four TVs every minute in the country. Globally, we have 27.5% market share,” Bhutani claimed.
“From the world’s first LED TV to the world’s first Curved TV, we have consistently led from the front in bringing major technology innovations to our customers,” Bhutani said.
Samsung aims to sell one million smart TVs in India by the end of this year. The company has two plants in India situated at Noida and Sriperumbudur (Tamil Nadu). The company has three R&D centres (two in Noida and one in Bengaluru), and one design centre in Noida. Samsung employs around 45,000 employees, out of which 10,000 are employed in R&D facilities.
The 2016 line-up comprises the SUHD TV range in the premium segment, Smart TV range in the mid-segment and Joy Beat range in the affordable segment.
The new SUHD TVs with Quantum Dot Display offer Quantum Dot Colour and HDR 1000, which demonstrate ground-breaking advances in colour reproduction, brightness, contrast and details.
The new range of Smart and Joy Beat televisions will come with a host of innovative features, catering to the unique needs of Indian consumers.
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