In a statement Unilever said it has made a binding offer to acquire the personal care business of the Sara Lee Corporation for 1.27 billion euros in cash. The transaction is subject to regulatory approvals and consultation with European employee works councils.
Unilever would add leading brands such as Sanex, Radox and Duschdas to its existing brands like Axe, Dove, Lux, Pond’s, Rexona, Sunsilk among others in a move to strengthen its leadership in skin cleansing and deodorants category. The acquisition would strengthen Unilever’s position in Western Europe.
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