Speaking on the occasion Dr BS Ajaikumar, Chairman & CEO, HCG said, “Our attempt is to spread the core message that breast cancer is not a single disease; truly it is multiple diseases behaving differently in each individual.”
According to Dr Niti Raizada, Consultant, Medical Oncology and Consultant-in-charge, Center of Breast Health & Genetic Counselling Clinic, HCG, “The challenge today is to create awareness about growing incidence of breast cancer not only in urban centres but also rural areas. With breast cancer increasingly afflicting women even in their early 40’s and in some cases even 30’s, we should strive to encourage women to visit doctors for early detection as it is the best possible remedy.”
Sharing her thoughts, Sashi Venkat, key member of the Pink Hope Breast Cancer Support Group, said “Awareness about breast cancer is minimal in India. Efforts should be made by all concerned to reach this handbook to as many women as possible and persuade them to follow it in letter and spirit.”
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