Volunteers of Smitam have painted more than 20 public spaces, including locations at Vega City, Jayanagar, JP Nagar and Kanakapura Main Road.
Credit: DH PHOTO
Bengaluru: Street artists have found a new canvas for an old taboo, and it seems to be working.
In Bengaluru, the nonprofit Smitam has discovered that the best way to discuss periods openly is to paint them where people cannot look away, rendering dignity to a bodily process.
Smitam volunteers have painted more than 20 public spaces, including locations at Vega City, Jayanagar, JP Nagar and Kanakapura Main Road.
Recognising the need for menstrual health awareness, the group began hosting workshops in 2017. These sessions use games, art, and open dialogue to involve both men and women in dismantling menstrual stigma.
In 2021, a woman inspired by Smitam's work donated 2,000 menstrual cups for working women.
The organisation has not been without critics. An Instagram account accused it of "glorifying the uterus" and "going against Hindu scriptures and culture".
Smitam responded by pointing to India’s historical openness around sex education, citing the sculptures at the entrance of Hampi as an example.
Meghana Murthy, founder of Smitam, told DH: "We understand that art carries immense power, and can educate, challenge, and heal. But we also believe it must be handled with care. There is a line where awareness ends, and insensitivity begins."
She added that Smitam avoids themes such as drug abuse, rape, and violence, which require deeper empathy and sensitivity. "Our aim is not to shock, but to shift mindsets — with purpose, pride and a lot of heart."
Those interested in volunteering can connect via @smitam_org (Instagram) or visit smitam.org.