“Thus, there is no question of a blackout of the three channels from ESPN STAR Sports bouquet – ESPN, STAR Sports and STAR Cricket in the City,” Makarand Palekar, Associate VP – Affiliate Sales, ESPN Software India Pvt Ltd, said in a release. “There is a deliberate miscommunication campaign which is being led by the MSO who has not yet renewed their annual contract with ESS like In Cable, DEN Amogh, WWIL and Cable First and may be by indulging in these activities the concerned MSO is trying to extract some personal benefits,” he said. “We want to assure our consumers that we are trying our level best to ensure that all households across the City will get to watch our channels” he said.
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