Rao launched NRI Pulse in 2006. It is a free monthly newspaper that serves the Indian-American and other South Asian communities of Georgia and other southeastern states of the US.
“It is important that people know what's happening in their community, and the country they live in. It is important that they stay abreast of happenings in India. This is vital for the socio-economic and cultural growth of the community as a whole," a statement quoted Rao as saying.
Rao has a masters' diploma in journalism and communication from India's Symbiosis International University and she has also done her masters in economics.
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