BIG 92.7 FM in Mangalore is holding a programme named ‘Beat the Heat’, a summer special campaign. According to a press release, the campaign hosted by RJ Manjushree will run up to the end of May with interesting takes on how to remain cool this summer with topics revolving around skin care, food habits, effective air conditioning usage, general do’s & don’ts and will also comprise of expert speak and listeners suggestions. Popular personalities will also come on air to share their tips on how they keep themselves cool and stress free this summer.
The Station is going all out to connect with its listeners on ground through local buses, malls and residential complexes where RJ Manjushree will play games and give away ice cream vouchers from Ideals Ice Creams & Nestle Hampers. Through on-air contests, winners will get to spend time with RJ Manjushree over ice-creams at special meet & greets at Ideals Parlour. The station has also identified over 20 key locations in the city where the BIG bus would park itself on different days inviting people to come over for a chilled glass of water and dedicate songs on-air.
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