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In Pics | 10 companies that rebranded themselves

As Facebook changed its name to 'Meta,' there are some other notable big brands that changed their company name. Here we take a look at other big brands that changed their identity with time.
Last Updated : 30 October 2021, 08:43 IST
Last Updated : 30 October 2021, 08:43 IST

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Facebook Inc. changed its company has changed its name to ‘Meta’, Zuckerbeg said, the movie reflects the fact the company is now much broader than just the social media platform (which will still be called Facebook). The rebrand follows several months of intensifying discourse by Zuckerberg and the company more broadly on the metaverse – the idea of integrating real and digital worlds ever more seamlessly, using technologies such as virtual reality (VR) and augmented reality (AR). Credit: Reuters Photo
Facebook Inc. changed its company has changed its name to ‘Meta’, Zuckerbeg said, the movie reflects the fact the company is now much broader than just the social media platform (which will still be called Facebook). The rebrand follows several months of intensifying discourse by Zuckerberg and the company more broadly on the metaverse – the idea of integrating real and digital worlds ever more seamlessly, using technologies such as virtual reality (VR) and augmented reality (AR). Credit: Reuters Photo
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The online dating app Tinder was earlier called 'MatchBox'. After consulting a thesaurus, founders officially renamed it in 2012. Credit: Reuters Photo
The online dating app Tinder was earlier called 'MatchBox'. After consulting a thesaurus, founders officially renamed it in 2012. Credit: Reuters Photo
A well-known auction website, eBay was initially launched by the name of Auctionweb. In 1995, the founders renamed it eBay after finding it much cooler and captivating. Credit: Reuters Photo
A well-known auction website, eBay was initially launched by the name of Auctionweb. In 1995, the founders renamed it eBay after finding it much cooler and captivating. Credit: Reuters Photo
One of the most popular search engines in the world, Yahoo was earlier known as 'Jerry’s guide to the World Wide Web.' The name was later shortened to Yahoo after the founders found the name very lengthy. Credit: Keshav G Zingade
One of the most popular search engines in the world, Yahoo was earlier known as 'Jerry’s guide to the World Wide Web.' The name was later shortened to Yahoo after the founders found the name very lengthy. Credit: Keshav G Zingade
UrbanClap has had a tremendous funding and growth record, expanding to new services and subsets. However, at the beginning of 2020, it decided to go global and rebranded itself as Urban Company. Only time will tell if this would work out or not. Credit: Twitter/@urbancompany_UC
UrbanClap has had a tremendous funding and growth record, expanding to new services and subsets. However, at the beginning of 2020, it decided to go global and rebranded itself as Urban Company. Only time will tell if this would work out or not. Credit: Twitter/@urbancompany_UC
Not many know Twitter was earlier a podcast platform and called Odeo. After Apple iTune sweeped the podcast industry, the founders planned to convert it into a 'tweet' platform. Credit: Reuters Photo
Not many know Twitter was earlier a podcast platform and called Odeo. After Apple iTune sweeped the podcast industry, the founders planned to convert it into a 'tweet' platform. Credit: Reuters Photo
Google was earlier called 'BackRub' back when it was launched in 1996. After realising that the name is unable to put an impact, the founders changed its name to Google. Credit: AFP Photo
Google was earlier called 'BackRub' back when it was launched in 1996. After realising that the name is unable to put an impact, the founders changed its name to Google. Credit: AFP Photo
Zomato was launched as a food directory website in 2010 and was called 'Foodiebay'. However, two years later it was rebranded as Zomato and today it is one of the top runners among the food tech unicorns. Credit: Reuters Photo
Zomato was launched as a food directory website in 2010 and was called 'Foodiebay'. However, two years later it was rebranded as Zomato and today it is one of the top runners among the food tech unicorns. Credit: Reuters Photo
Digital payment platform, PayPal was called ‘Confinity’ during its earliest days. It got rebranded after a merger with Elon Musk’s venture called X.com. Credit: Reuters Photo
Digital payment platform, PayPal was called ‘Confinity’ during its earliest days. It got rebranded after a merger with Elon Musk’s venture called X.com. Credit: Reuters Photo
Not many know that Instagram was initially called 'Burbn'. The app saw its failure which made the founders rethink and rework the app, including the brand name. Credit: AFP Photo
Not many know that Instagram was initially called 'Burbn'. The app saw its failure which made the founders rethink and rework the app, including the brand name. Credit: AFP Photo
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Published 29 October 2021, 06:51 IST

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