<p>Innovation gets personal as the world's biggest sportswear firm Nike unveiled its first shoe that ties itself and will go on sale at the end of 2016.</p>.<p><br />Sports lovers are in for an amazing and innovative self- lacing sneakers this holiday season with the HyperAdapt 1.0, confirmed the US sportswear giant at its 'Innovation 2016' event yesterday.<br /><br />According to Beers, the laces tighten when your feet hit a sensor built into the shoe. There are two buttons on the side to loosen and tighten them for the perfect fit.<br /><br />"We've entered a new era of personalised performance," said Mark Parker, Nike's president and CEO. "Today, athletes want more than just a dash board. They want a relationship."<br /><br />The self-lacing shoes have been designed by legendary sneaker designer Tinker Hatfield and Tiffany Beers, Nike's senior innovator, who's worked on the Nike Air Mag and Nike Air Yeezy.<br /><br />HyperAdapt 1.0 is the first performance vehicle for Nike's latest platform breakthrough - adaptive lacing. The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement.<br /><br />It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.<br /><br />Beers was tasked with figuring out how to engineer self-lacing sneakers to meet "Back to the Future's" fictional release day last year.<br /><br />Nike made one pair of the self-lacing Nike Mag kicks for Michael J Fox - the actor who played Marty McFly in the film - which they are planning to auction to support his non-profit organisation for Parkinson's.<br /><br />The potential of adaptive lacing for the athlete is huge, Hatfield said, adding that it would provide tailored-to-the- moment custom fit.<br /><br />"It is amazing to consider a shoe that senses what the body needs in real-time. That eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance," Hatfield said.<br /><br />"Could it take you even tighter than you'd normally go if it senses you really need extra snugness in a quick maneuver? That's where we're headed. In the future, product will come alive," he added.<br /><br />HyperAdapt 1.0 is the first step into the future of adaptive performance. It's currently manual (i.e athlete controlled) but it makes feasible the once-fantastic concept of an automated, nearly symbiotic relationship between the foot and shoe.<br /><br />It will be available only to members of Nike+ beginning Holiday 2016 in three colours. </p>
<p>Innovation gets personal as the world's biggest sportswear firm Nike unveiled its first shoe that ties itself and will go on sale at the end of 2016.</p>.<p><br />Sports lovers are in for an amazing and innovative self- lacing sneakers this holiday season with the HyperAdapt 1.0, confirmed the US sportswear giant at its 'Innovation 2016' event yesterday.<br /><br />According to Beers, the laces tighten when your feet hit a sensor built into the shoe. There are two buttons on the side to loosen and tighten them for the perfect fit.<br /><br />"We've entered a new era of personalised performance," said Mark Parker, Nike's president and CEO. "Today, athletes want more than just a dash board. They want a relationship."<br /><br />The self-lacing shoes have been designed by legendary sneaker designer Tinker Hatfield and Tiffany Beers, Nike's senior innovator, who's worked on the Nike Air Mag and Nike Air Yeezy.<br /><br />HyperAdapt 1.0 is the first performance vehicle for Nike's latest platform breakthrough - adaptive lacing. The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement.<br /><br />It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.<br /><br />Beers was tasked with figuring out how to engineer self-lacing sneakers to meet "Back to the Future's" fictional release day last year.<br /><br />Nike made one pair of the self-lacing Nike Mag kicks for Michael J Fox - the actor who played Marty McFly in the film - which they are planning to auction to support his non-profit organisation for Parkinson's.<br /><br />The potential of adaptive lacing for the athlete is huge, Hatfield said, adding that it would provide tailored-to-the- moment custom fit.<br /><br />"It is amazing to consider a shoe that senses what the body needs in real-time. That eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance," Hatfield said.<br /><br />"Could it take you even tighter than you'd normally go if it senses you really need extra snugness in a quick maneuver? That's where we're headed. In the future, product will come alive," he added.<br /><br />HyperAdapt 1.0 is the first step into the future of adaptive performance. It's currently manual (i.e athlete controlled) but it makes feasible the once-fantastic concept of an automated, nearly symbiotic relationship between the foot and shoe.<br /><br />It will be available only to members of Nike+ beginning Holiday 2016 in three colours. </p>