Coffee gaining ground in India among GenZ: Report

Even as tea is an integral part of the Indian culture, coffee is gaining ground among the youngest generation (GenZ) as a quarter (25 percent) of respondents feel the hot beverage culture has shifted, according to a report.

While the consumption of tea and coffee remains fairly consistent between men and women, there is a slight difference in age groups, according to a report by YouGov.

Although intake of tea is fairly high amongst all age groups, GenZ is more likely than others to drink coffee (25 percent), it added.

The report is based on data collected online by YouGov Omnibus among around 1,010 respondents in India between November 12 and 19, 2019.

Meanwhile, when asked to choose the beverage they generally, drink, tea came out on top with more than two in five respondents (44 percent) choosing it as their drink next to 18 percent preferred coffee and 38 percent said both.

Even from the ones who drink both, preference for tea is higher than that for coffee, 54 percent, and 46 percent, respectively.

The report also found that the consumption of tea differs among the genders is the frequency of drinking tea.

Men are frequent tea drinkers, with two in five (39 percent) saying they have more than two cups of tea in a day as opposed to 26 percent women, it added.

Further, the report revealed that there is some variance depending on the region.

Among the different regions, west India has a higher number of tea drinkers at 55 percent, while the southern region has more coffee consumers at 26 percent.

However, the frequency of consumption is the highest in north India, with two in five (39 percent) saying they have more than two cups of tea a day, it added.

It also found that masala tea has come out as the favorite of tea drinkers (53 percent followed by green tea (43 percent) and Assam tea (38 percent).

The popularity of masala chai is soaring in west India, with two-thirds (66 percent) saying they drink this version of tea.

When it comes to coffee, instant coffee is what Indian coffee drinkers love (50 percent), followed by cappuccino (44 percent) and filter coffee (41 percent).

While north India has a higher number of cappuccino drinkers at 51 percent, instant coffee and filter coffee reign supreme in south India, at 56 percent and 55 percent, respectively, it added.