Amazon Now plans to open 2 new micro-fulfillment stores a day, aims 300 by December end

New Delhi: E-commerce firm Amazon plans to be aggressive in the quick-commerce business, Amazon Now, with plans to open two new micro-fulfillment centres every day and take the total count to over 300 by year-end, the company said on Monday.

The company plans to deepen penetration in Bengaluru, Delhi and Mumbai to step up competition with rival Flipkart and incumbents like Blinkit, Zepto, Instamart, etc.

“We’re excited to see customer response to Amazon Now and have accelerated our expansion plans. We will end the year at well over 300 micro-fulfillment centres and are not slowing down - opening two such centres a day across Bengaluru, Delhi and Mumbai," Amazon India, Country Manager, Samir Kumar said in a statement.

Launched in Bengaluru earlier this year, Amazon Now expanded its service to three cities ahead of the festive season with 100 micro-fulfilment centres.

The firm is estimated to have around 250 fulfillment centres at present.

"This rapid scale-up reflects our commitment to serving more neighbourhoods with the speed and selection customers expect from Amazon – from essentials in minutes through Amazon Now and a broader selection with deliveries in a few hours, the same day or next day," Kumar said.

Amazon Now at present promises to deliver essentials in minutes, full grocery assortment and additional 40,000 items in hours, over a million items same day, and another 4 million the next day.

"Amazon Now will continue expanding to more neighbourhoods in Bengaluru, Delhi and Mumbai, with plans to launch in other cities in the coming months," the statement said.