<p>New Delhi: De Beers, a global leader in the diamond industry, on Wednesday announced it will foray into the retail segment with the opening of 15 Forevermark brand stores in India in the current year.</p>.<p>De Beers India Managing Director Amit Pratihari said the plan is to establish 100 retail stores by 2030 with a revenue target of $1 million.</p>.<p>"We are investing in retail through Forevermark jewellery brand. We will open 15 stores, eight in Delhi and the rest in Mumbai this year," he told reporters here.</p>.Diamond brand 'Forevermark' forays into India.<p>The retail space for opening the stores has been identified and probably, the first retail store will open in June-July, the official said, but declined to share the financial details.</p>.<p>Pratihari said there is no threat to the natural diamond industry from synthetic diamonds while emphasising the need for quality certification to differentiate both to protect the interest of consumers.</p>.<p>The company is working closely with the government in this regard, he added.</p>
<p>New Delhi: De Beers, a global leader in the diamond industry, on Wednesday announced it will foray into the retail segment with the opening of 15 Forevermark brand stores in India in the current year.</p>.<p>De Beers India Managing Director Amit Pratihari said the plan is to establish 100 retail stores by 2030 with a revenue target of $1 million.</p>.<p>"We are investing in retail through Forevermark jewellery brand. We will open 15 stores, eight in Delhi and the rest in Mumbai this year," he told reporters here.</p>.Diamond brand 'Forevermark' forays into India.<p>The retail space for opening the stores has been identified and probably, the first retail store will open in June-July, the official said, but declined to share the financial details.</p>.<p>Pratihari said there is no threat to the natural diamond industry from synthetic diamonds while emphasising the need for quality certification to differentiate both to protect the interest of consumers.</p>.<p>The company is working closely with the government in this regard, he added.</p>