Zomato faces social media backlash for 'Pure Veg Mode' dress code
Goyal and the company decided to take the green dress code back, and said that there will be no on-ground segregation of 'Pure Veg Mode' fleet, and both regular as well as vegetarians fleet will wear the colour red.
I have received an overwhelmingly positive response on this launch from so many people. A lot of comments from young people who eat non-veg food saying “now my parents can also use zomato”.
I would like to repeat that this feature strictly serves a dietary preference. And I know…
What really shocks me is these plans get rolled out without much thought or consideration. One post on Twitter and everyone can tell you that it's a bad marketing strategy. Allowing people to even choose a veg fleet to deliver in itself is a move that focuses on segregation.…
Our Q to @deepigoyal on Zomato's "Pure Veg Fleet" announcement: Will Zomato now also filter out delivery workers who r vegetarian only to service this fleet? Will @zomato in the future also take customer feedback about who can deliver their food and who cannot? Read PRESS NOTE 👇 https://t.co/JZFkFi2ChOpic.twitter.com/QPwRo84sHY
— Telangana Gig and Platform Workers Union (@TGPWU) March 19, 2024
Removing the green uniform doesn’t take away the casteist connotation of the words “pure-veg”. It’s a corporate endorsed segregation. https://t.co/yBc2g8vAz9
Well @deepigoyal - why was the "Food has no religion, Food is a religion" tweet been deleted by @zomato ?
It was one of the most impressive tweets ever made that handle. I know many (including myself) in the Zomato team that day feel extremely proud of the stance we had taken