<p> Popular social networking site Facebook, which will soon launch its initial public offering, has zeroed in on the Nasdaq Stock Exchange to list its shares, a media report said.<br /><br /></p>.<p>Billionaire Mark Zuckerberg-led Facebook has chosen the city-based Nasdaq over the New York Stock Exchange for its listing, the New York Times reported.<br /><br />The social network will list its shares under the ticker symbol 'FB' on Nasdaq, the Times quoted people with knowledge of the matter as saying.<br /><br />The report said getting a company like Facebook to list on it is a "significant coup" for Nasdaq, which has been "embroiled in a battle with the New York Stock Exchange for the darlings of Silicon Valley".<br /><br />Companies like LinkedIn and Pandora Media chose NYSE for their listings even as technology giants like Apple and Google have preferred Nasdaq.<br /><br />"It's a high-profile win for their listings business," analyst Michael Adams said in the report.<br />"In terms of earnings, the impact won't be dramatic, but it's something to be proud of."<br />Facebook's IPO, expected next month, has generated unprecedented interest since it is expected to be the largest offering since Google went public in 2004.<br /><br />Its 800 million users and USD 3.7 billion in revenue have made it the most popular social networking site and a magnet for advertisers.<br /><br />The IPO could value the social network at about USD 100 billion and with a possible offering of USD 5 billion, the Facebook listing will be the largest in Nasdaq’s history, according to data from S&P Capital IQ.<br /><br />The New York Times said in picking Nasdaq, Facebook had to weigh the differences between the exchanges.<br /><br />While Nasdaq is a fully electronic marketplace, the New York Exchange offers a hybrid model that combines a floor-based marketplace with an electronic one.<br /><br />The exchange is widely considered a more global brand as compared with Nasdaq but its pricing structure is more expensive than Nasdaq’s, the report said.<br /><br />Nasdaq was the "undisputed" leader for technology IPO’s till a few years ago but it has been facing competition from the NYSE, which has spent considerable energy to get upcoming internet companies on its side.</p>
<p> Popular social networking site Facebook, which will soon launch its initial public offering, has zeroed in on the Nasdaq Stock Exchange to list its shares, a media report said.<br /><br /></p>.<p>Billionaire Mark Zuckerberg-led Facebook has chosen the city-based Nasdaq over the New York Stock Exchange for its listing, the New York Times reported.<br /><br />The social network will list its shares under the ticker symbol 'FB' on Nasdaq, the Times quoted people with knowledge of the matter as saying.<br /><br />The report said getting a company like Facebook to list on it is a "significant coup" for Nasdaq, which has been "embroiled in a battle with the New York Stock Exchange for the darlings of Silicon Valley".<br /><br />Companies like LinkedIn and Pandora Media chose NYSE for their listings even as technology giants like Apple and Google have preferred Nasdaq.<br /><br />"It's a high-profile win for their listings business," analyst Michael Adams said in the report.<br />"In terms of earnings, the impact won't be dramatic, but it's something to be proud of."<br />Facebook's IPO, expected next month, has generated unprecedented interest since it is expected to be the largest offering since Google went public in 2004.<br /><br />Its 800 million users and USD 3.7 billion in revenue have made it the most popular social networking site and a magnet for advertisers.<br /><br />The IPO could value the social network at about USD 100 billion and with a possible offering of USD 5 billion, the Facebook listing will be the largest in Nasdaq’s history, according to data from S&P Capital IQ.<br /><br />The New York Times said in picking Nasdaq, Facebook had to weigh the differences between the exchanges.<br /><br />While Nasdaq is a fully electronic marketplace, the New York Exchange offers a hybrid model that combines a floor-based marketplace with an electronic one.<br /><br />The exchange is widely considered a more global brand as compared with Nasdaq but its pricing structure is more expensive than Nasdaq’s, the report said.<br /><br />Nasdaq was the "undisputed" leader for technology IPO’s till a few years ago but it has been facing competition from the NYSE, which has spent considerable energy to get upcoming internet companies on its side.</p>
