<p>Bhopal: The Madhya Pradesh police department's fortnight-long anti-drug campaign has earned a place in the World Book of Records, with state Director General of Police (DGP) Kailash Makwana getting an invitation to attend a felicitation event in British Parliament, officials said.</p>.<p>The state-wide campaign titled 'Nashe Se Doori, Hai Zaroori' (staying away from drugs is necessary) was held between July 15 and 30. </p><p>It was implemented across 1,175 police stations in 57 districts, directly engaging around 23 lakh individuals and reaching over 6.35 crore people via social media platforms, they said.</p>.<p>The campaign achieved this global recognition as a result of its large-scale success and "unprecedented" public participation, according to the officials.</p>.<p>On Friday, World Book of Records CEO and president Santosh Shukla presented a certificate to DGP Makwana and Additional Director General (Narcotics) K P Venkateshwara Rao at the Madhya Pradesh police headquarters in recognition of the honour.</p>.<p>Shukla also formally invited DGP Makwana to attend the felicitation ceremony in the UK Parliament scheduled for September 13, where he will be honoured.</p>.<p>Accepting the invitation, the DGP said, "Keeping our youth and adolescents free from drugs is not merely a government duty but a moral obligation. This campaign turned into a mass movement due to the tireless efforts of the police personnel, partner departments and public organisations." Setting a world record was never the aim of the campaign, he said.</p>.<p>"Our true objective was to inspire as many people as possible to stay away from drugs. If the initiative has earned international recognition, it is a testament to the collective commitment of the police force, supporting institutions and the people of Madhya Pradesh," he said. </p>
<p>Bhopal: The Madhya Pradesh police department's fortnight-long anti-drug campaign has earned a place in the World Book of Records, with state Director General of Police (DGP) Kailash Makwana getting an invitation to attend a felicitation event in British Parliament, officials said.</p>.<p>The state-wide campaign titled 'Nashe Se Doori, Hai Zaroori' (staying away from drugs is necessary) was held between July 15 and 30. </p><p>It was implemented across 1,175 police stations in 57 districts, directly engaging around 23 lakh individuals and reaching over 6.35 crore people via social media platforms, they said.</p>.<p>The campaign achieved this global recognition as a result of its large-scale success and "unprecedented" public participation, according to the officials.</p>.<p>On Friday, World Book of Records CEO and president Santosh Shukla presented a certificate to DGP Makwana and Additional Director General (Narcotics) K P Venkateshwara Rao at the Madhya Pradesh police headquarters in recognition of the honour.</p>.<p>Shukla also formally invited DGP Makwana to attend the felicitation ceremony in the UK Parliament scheduled for September 13, where he will be honoured.</p>.<p>Accepting the invitation, the DGP said, "Keeping our youth and adolescents free from drugs is not merely a government duty but a moral obligation. This campaign turned into a mass movement due to the tireless efforts of the police personnel, partner departments and public organisations." Setting a world record was never the aim of the campaign, he said.</p>.<p>"Our true objective was to inspire as many people as possible to stay away from drugs. If the initiative has earned international recognition, it is a testament to the collective commitment of the police force, supporting institutions and the people of Madhya Pradesh," he said. </p>