Intel planning ITV service

Chipmaker Intel Corp is developing an Internet-based TV service for consumers and has been promoting it with media companies, the Wall Street Journal said.

The world’s top chipmaker plans to create a “virtual cable operator” that would offer media companies’ TV channels in a bundle over the Internet, the WSJ said.

The product could use an Intel set-top box and Intel’s name, and the chipmaker has told its potential partners it wants to start the service before the end of the year.