<p>Indigenous mobile devices company Lava International is planning to come up with its first 5G smartphone, that will be priced below Rs 20,000 apiece, around Diwali, according to a senior company official.</p>.<p class="bodytext">The company is also looking at up to 20 per cent share in the mobile accessories segment in the next 2-3 years, Lava International president and business head Sunil Raina told PTI.</p>.<p class="bodytext">"We are focused on some USD 200 (about Rs 15,000) segment as a company when it comes to smartphones. In that segment, one is 4G, which is a continuation of what we are currently doing and then we are also working on a 5G product. We will also have 5G coming up definitely before Diwali or around Diwali, so 5G smartphones are also in the works," Raina said.</p>.<p class="bodytext">Lava International has both product design and manufacturing facilities in India.</p>.<p class="bodytext">"We are completing this entire portfolio by adding the accessories portfolio as well," Raina said.</p>.<p class="bodytext">In May, the company announced foray in wireless accessories segment with the launch of 'Lava Probuds' which it developed indigenously using Mediatek Airoha chipsets.</p>.<p class="bodytext">"We use one of the best chipsets that the industry can offer, Mediatek Airoha. It's highly reliable and one of the best chipsets that we can get in the TWS products.</p>.<p class="bodytext">"One of the cornerstones of Lava's initiative of doing the entire manufacturing in-house, doing the entire design in-house. Our dependence on the Chinese ecosystem has completely dropped, now we are seeing a huge change in the quality and experience of all kinds of products that we have made," Raina said.</p>.<p class="bodytext">Raina said that there are only 3-4 significant active players in the mobile accessories segment and Lava too will be one of the major players in the segment.</p>.<p class="bodytext">"Currently there are 3 to 4 active players in this market. We believe that we can become one more significant player in this category and get to a 15-20 per cent market share, in the next 2 to 3 years," he said.</p>.<p class="bodytext">Raina said that the company also has plans to expand its smartwatch portfolio during the upcoming festive season. PTI PRS DRR DRR</p>
<p>Indigenous mobile devices company Lava International is planning to come up with its first 5G smartphone, that will be priced below Rs 20,000 apiece, around Diwali, according to a senior company official.</p>.<p class="bodytext">The company is also looking at up to 20 per cent share in the mobile accessories segment in the next 2-3 years, Lava International president and business head Sunil Raina told PTI.</p>.<p class="bodytext">"We are focused on some USD 200 (about Rs 15,000) segment as a company when it comes to smartphones. In that segment, one is 4G, which is a continuation of what we are currently doing and then we are also working on a 5G product. We will also have 5G coming up definitely before Diwali or around Diwali, so 5G smartphones are also in the works," Raina said.</p>.<p class="bodytext">Lava International has both product design and manufacturing facilities in India.</p>.<p class="bodytext">"We are completing this entire portfolio by adding the accessories portfolio as well," Raina said.</p>.<p class="bodytext">In May, the company announced foray in wireless accessories segment with the launch of 'Lava Probuds' which it developed indigenously using Mediatek Airoha chipsets.</p>.<p class="bodytext">"We use one of the best chipsets that the industry can offer, Mediatek Airoha. It's highly reliable and one of the best chipsets that we can get in the TWS products.</p>.<p class="bodytext">"One of the cornerstones of Lava's initiative of doing the entire manufacturing in-house, doing the entire design in-house. Our dependence on the Chinese ecosystem has completely dropped, now we are seeing a huge change in the quality and experience of all kinds of products that we have made," Raina said.</p>.<p class="bodytext">Raina said that there are only 3-4 significant active players in the mobile accessories segment and Lava too will be one of the major players in the segment.</p>.<p class="bodytext">"Currently there are 3 to 4 active players in this market. We believe that we can become one more significant player in this category and get to a 15-20 per cent market share, in the next 2 to 3 years," he said.</p>.<p class="bodytext">Raina said that the company also has plans to expand its smartwatch portfolio during the upcoming festive season. PTI PRS DRR DRR</p>