<p>Branded garment manufacturer Monte Carlo Fashions, which has 11 stores in South India, plans to take the number to 20 by the end of this financial year.<br /><br /></p>.<p>“In Bengaluru, we have four stores, including the latest one at HSR Layout,” Sandeep Jain, Executive Director of Monte Carlo Fashions, who was in the city recently, told Deccan Herald. <br /><br />Monte Carlo Fashions was launched in 1984 by Oswal Woolen Mills, the flagship company of Nahar group. Apart from woollen knitted garments, its products include t-shirts, linen shirts, sportswear, tunics, and tweens (8-14 years). “We launched tweens three years ago, and we are seeing 30% growth,” Jain said.<br /><br />The company’s latest addition is socks, and Jain said, “The reason we came up with socks is that there is no established brand in India. When we launched t-shirts in 2002, there were no branded t-shirts as such, and we were the first ones to come up with the brand. Socks is a category that will grow.”<br /><br />When asked about materials, he said, they are sourced from Bengaluru, Mumbai and Delhi. The company has 230 exclusive brand outlets, 1,400-plus multi-brand outlets, and the products are available on Myntra, Jabong, Amazon and Flipkart. When asked about its online sales, Jain said, “Our price is same both in offline and online stores. We started online sales a couple of years ago, and close to 2.5% of sales come from online. We are also present in two countries- Bangladesh and Nepal,” he said, adding that expansion has been slowed down because of the economy.<br /><br />“We make westernised clothes keeping Indian tastes in mind. Our USP is the price,” said Jain, adding that the company’s turnover in FY15 was Rs 581 crore and the guidance for FY16 is 10% more than the previous year’s turnover.<br />DH News Service</p>
<p>Branded garment manufacturer Monte Carlo Fashions, which has 11 stores in South India, plans to take the number to 20 by the end of this financial year.<br /><br /></p>.<p>“In Bengaluru, we have four stores, including the latest one at HSR Layout,” Sandeep Jain, Executive Director of Monte Carlo Fashions, who was in the city recently, told Deccan Herald. <br /><br />Monte Carlo Fashions was launched in 1984 by Oswal Woolen Mills, the flagship company of Nahar group. Apart from woollen knitted garments, its products include t-shirts, linen shirts, sportswear, tunics, and tweens (8-14 years). “We launched tweens three years ago, and we are seeing 30% growth,” Jain said.<br /><br />The company’s latest addition is socks, and Jain said, “The reason we came up with socks is that there is no established brand in India. When we launched t-shirts in 2002, there were no branded t-shirts as such, and we were the first ones to come up with the brand. Socks is a category that will grow.”<br /><br />When asked about materials, he said, they are sourced from Bengaluru, Mumbai and Delhi. The company has 230 exclusive brand outlets, 1,400-plus multi-brand outlets, and the products are available on Myntra, Jabong, Amazon and Flipkart. When asked about its online sales, Jain said, “Our price is same both in offline and online stores. We started online sales a couple of years ago, and close to 2.5% of sales come from online. We are also present in two countries- Bangladesh and Nepal,” he said, adding that expansion has been slowed down because of the economy.<br /><br />“We make westernised clothes keeping Indian tastes in mind. Our USP is the price,” said Jain, adding that the company’s turnover in FY15 was Rs 581 crore and the guidance for FY16 is 10% more than the previous year’s turnover.<br />DH News Service</p>
