<p>Having undergone a design renaissance globally, peri peri chicken cognoscente Nando’s, is all set to up its ante in India as well. <br /><br /></p>.<p>“Nando’s recently launched its ‘New Africa’ theme, which exudes a lot of colour and vibrancy. This design has been in the works for the past year-and-a-half. Although every Nando’s outlet is bespoke, going forward, all of them will embody the new theme,” said Sumeet Yadav, CEO of Nando’s India. <br /><br />The restaurant chain currently has eight outlets in the country, and is set to open four more this year. Of the planned stores, Bengaluru is going to get a 7,000 sq feet flagship store in Indiranagar while the other three will find a home in Delhi. <br /><br />“As we complete 12 outlets by the end of this year, we plan to launch six to seven more every year. Nando’s operates on a hub-and-spoke model and as we set up new outlets, supply chain will be one of the biggest factors in deciding locations,” he said, adding, “We have spent six to eight months in fixing the supply chain at all our locations. Our biggest differentiator is that our chicken is not frozen. We ensure that it is marinated for 24 hours and is sent directly to the restaurant.”<br /><br />Over the last year, the company has also brought in some changes to its food menu. “Our flavour profile sits very well with the Indian consumer palette. However, owing to food consumption patterns, we have included more vegetarian dishes on the menu here, compared with any other part of the world. We have taken the total vegetarian offerings on the menu from 10% to 15%,” he said.<br /><br />Reiterating the company’s belief that India’s true potential lies in the days to come, the CEO said: “The Indian consumer is well-informed about world cuisines and has an enriched taste profile. However, the culture of eating out is defined differently here. It has less to do with food and more to do with the occasion. So now, our focus is setting up the right kind of stores and getting the Nando’s concept to the consumer.”<br /><br />Set up at an approximate investment of $1 million, the company targets a 4-year period for each store to break even. Yadav noted that most of the stores are achieving it.<br /><br /></p>
<p>Having undergone a design renaissance globally, peri peri chicken cognoscente Nando’s, is all set to up its ante in India as well. <br /><br /></p>.<p>“Nando’s recently launched its ‘New Africa’ theme, which exudes a lot of colour and vibrancy. This design has been in the works for the past year-and-a-half. Although every Nando’s outlet is bespoke, going forward, all of them will embody the new theme,” said Sumeet Yadav, CEO of Nando’s India. <br /><br />The restaurant chain currently has eight outlets in the country, and is set to open four more this year. Of the planned stores, Bengaluru is going to get a 7,000 sq feet flagship store in Indiranagar while the other three will find a home in Delhi. <br /><br />“As we complete 12 outlets by the end of this year, we plan to launch six to seven more every year. Nando’s operates on a hub-and-spoke model and as we set up new outlets, supply chain will be one of the biggest factors in deciding locations,” he said, adding, “We have spent six to eight months in fixing the supply chain at all our locations. Our biggest differentiator is that our chicken is not frozen. We ensure that it is marinated for 24 hours and is sent directly to the restaurant.”<br /><br />Over the last year, the company has also brought in some changes to its food menu. “Our flavour profile sits very well with the Indian consumer palette. However, owing to food consumption patterns, we have included more vegetarian dishes on the menu here, compared with any other part of the world. We have taken the total vegetarian offerings on the menu from 10% to 15%,” he said.<br /><br />Reiterating the company’s belief that India’s true potential lies in the days to come, the CEO said: “The Indian consumer is well-informed about world cuisines and has an enriched taste profile. However, the culture of eating out is defined differently here. It has less to do with food and more to do with the occasion. So now, our focus is setting up the right kind of stores and getting the Nando’s concept to the consumer.”<br /><br />Set up at an approximate investment of $1 million, the company targets a 4-year period for each store to break even. Yadav noted that most of the stores are achieving it.<br /><br /></p>
