<p> Japanese digital entertainment company Pioneer, which witnessed 30-40% growth in the previous financial year, hopes to increase the same this year, as it expands its product range in the country. <br /><br /></p>.<p>Taking its in-car entertainment range to the next level, Pioneer India recently announced the launch of its youth-centric products, which are built on the premise of connectivity. The new range has been designed to enhance and simplify connectivity between the smartphone and the in-car entertainment system. <br /> <br />Pioneer India Electronics Managing Director Minoru Ogawa said: “The new range has been customised for the Indian market. The sound quality has been tuned according to the popular genres of music in India. Further, it has been built with the required level of dust-resistance in India,” adding, “India is an expanding market. Being our biggest market in Asia, it displays a lot of potential for growth.”<br /><br />About 80% of the company’s business in India is generated under its in-car entertainment vertical, while DJ equipment and home audio claim shares of 15% and 5%, respectively. As it currently claims a share of 70-80% in the DJ equipment market in India, the company is hopeful of leveraging the growing interest in the segment. “Pioneer is already a dominating brand. The growth in this segment has almost doubled compared with last year. We plan to strengthen our market here with the introduction of beginner-level products. This will help us build lasting patronage,” he said.<br /><br />In further push to its India strategy, the company plans to launch experience centres across top metros of the country. With the Bengaluru centre slated for a March-2017 launch, Ogawa said, “Bengaluru is one of our top markets in terms of adoption. The tech-savvy audience here makes it a target market for launches and learning.” <br /><br /></p>
<p> Japanese digital entertainment company Pioneer, which witnessed 30-40% growth in the previous financial year, hopes to increase the same this year, as it expands its product range in the country. <br /><br /></p>.<p>Taking its in-car entertainment range to the next level, Pioneer India recently announced the launch of its youth-centric products, which are built on the premise of connectivity. The new range has been designed to enhance and simplify connectivity between the smartphone and the in-car entertainment system. <br /> <br />Pioneer India Electronics Managing Director Minoru Ogawa said: “The new range has been customised for the Indian market. The sound quality has been tuned according to the popular genres of music in India. Further, it has been built with the required level of dust-resistance in India,” adding, “India is an expanding market. Being our biggest market in Asia, it displays a lot of potential for growth.”<br /><br />About 80% of the company’s business in India is generated under its in-car entertainment vertical, while DJ equipment and home audio claim shares of 15% and 5%, respectively. As it currently claims a share of 70-80% in the DJ equipment market in India, the company is hopeful of leveraging the growing interest in the segment. “Pioneer is already a dominating brand. The growth in this segment has almost doubled compared with last year. We plan to strengthen our market here with the introduction of beginner-level products. This will help us build lasting patronage,” he said.<br /><br />In further push to its India strategy, the company plans to launch experience centres across top metros of the country. With the Bengaluru centre slated for a March-2017 launch, Ogawa said, “Bengaluru is one of our top markets in terms of adoption. The tech-savvy audience here makes it a target market for launches and learning.” <br /><br /></p>
