Samsung India bets big on touch screen mobiles

The Indian subsidiary of South Korean consumer durable major Samsung is betting big on touch-screen mobile phones, targeting a 20 percent value share in the domestic handset market this year.

"We expect our touch-screen models to contribute around 20 percent of our total sales this year. The overall market for touch-screen handsets this year is expected to be around two million handsets, up from 800,000 units in 2008," Asim Warsi, general manager (marketing), told reporters after launching the new touch-screen handset named Samsung Corby.

He said the company was aiming to corner 20 percent share in India's mobile handset market.
According to him, the overall handset market is expected to touch 90 million this year.
For Samsung 10 percent of its Indian sales come from touch-screen models and with the launch of new models targeting the youth segment the company hopes to increase that figure.
The company hopes to close this fiscal with a turnover of around $2 billion.