Instagram to introduce monthly subscription plan with exclusive content

With an active user-base of more than 1.38 billion, Instagram is one of the most used social media platforms on both iOS and Android mobile phones.

Now, in a bid to monetise the service, Instagram is bringing a subscription feature on its app. Though there is no official announcement, the company has revised the in-app purchase chart revealing that it will offer a monthly subscription for Rs 89 in India.

It is currently offering Instagram Badges in three tiers-- Rs 89, Rs 179 and Rs 449.

For the uninitiated, Instagram's badges allow users to show support to creators during a live video. When a user buys a badge during a live video, a heart icon appears next to the name in the comments.

Instagram's subscriptions price chart on Apple App Store. Credit: DH Photo/KVN Rohit

Instagram transfers the entire amount to the creator, but a certain percentage of the in-app purchase goes to Apple and Google, as a gatekeeper charge.

As far as the new monthly subscription plan goes, Instagram is expected to offer exclusive features to premium users similar to how Twitter offers to its Blue subscribers. The latter offers a Bookmark folder, tweet undo feature, and reader mode, where it converts long tweet threads in tp visually pleasing easy-to-read text document.

Read more | Premium Twitter Blue service: Everything you need to know

Instagram may possibly offer exclusive stories or other forms of content from celebrity creators.

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