<p>Brazilian brewer Ambev has launched an unusual new product aimed at uniting two great, if disparate, causes: saving the Amazon rainforest and love of beer.</p>.<p>The new beer, Colorado Amazonica, will be priced according to the rate of deforestation in the world's biggest rainforest, the company said in a statement.</p>.<p>"When deforestation decreases, the beer will get cheaper. The less forest, the more expensive it will be," said the firm, part of AB Inbev, the world's biggest brewer.</p>.<p>All proceeds will be donated to a network of indigenous communities, local residents and family farmers in the Amazon region, it added.</p>.<p>A craft-style wheat beer spiced with a blend of ingredients from the Amazon, Colorado Amazonica is being sold exclusively online for now.</p>.<p>It was launched on September 3 at a price of 5.49 reals (about $1). By Thursday, the price had leapt 46 per cent.</p>.<p>The initiative comes as Brazil's President Jair Bolsonaro faces mounting pressure, including from the business world, to act against rampant deforestation in the Amazon.</p>.<p>Since taking office in January 2019, the far-right leader has presided over a surge in deforestation and wildfires in the Amazon, a vital resource for curbing climate change.</p>.<p>Deforestation of the Brazilian Amazon increased 85.3 per cent in Bolsonaro's first year in office, to 10,123 square kilometers (3,900 square miles) of forest -- nearly the size of Lebanon.</p>.<p>This year, the rate has decreased from last year's record-breaking level, but only by about five per cent so far.</p>
<p>Brazilian brewer Ambev has launched an unusual new product aimed at uniting two great, if disparate, causes: saving the Amazon rainforest and love of beer.</p>.<p>The new beer, Colorado Amazonica, will be priced according to the rate of deforestation in the world's biggest rainforest, the company said in a statement.</p>.<p>"When deforestation decreases, the beer will get cheaper. The less forest, the more expensive it will be," said the firm, part of AB Inbev, the world's biggest brewer.</p>.<p>All proceeds will be donated to a network of indigenous communities, local residents and family farmers in the Amazon region, it added.</p>.<p>A craft-style wheat beer spiced with a blend of ingredients from the Amazon, Colorado Amazonica is being sold exclusively online for now.</p>.<p>It was launched on September 3 at a price of 5.49 reals (about $1). By Thursday, the price had leapt 46 per cent.</p>.<p>The initiative comes as Brazil's President Jair Bolsonaro faces mounting pressure, including from the business world, to act against rampant deforestation in the Amazon.</p>.<p>Since taking office in January 2019, the far-right leader has presided over a surge in deforestation and wildfires in the Amazon, a vital resource for curbing climate change.</p>.<p>Deforestation of the Brazilian Amazon increased 85.3 per cent in Bolsonaro's first year in office, to 10,123 square kilometers (3,900 square miles) of forest -- nearly the size of Lebanon.</p>.<p>This year, the rate has decreased from last year's record-breaking level, but only by about five per cent so far.</p>