<p> Yahoo! India and Malayala Manorama, the leading Malayalam language daily, Thursday announced a partnership to deliver premium digital content in Malayalam. <br /><br /></p>.<p>“The co-branded property malayalam.yahoo.com offers the combined editorial strengths of Yahoo! and Malayala Manorama and provides a superior digital content experience for the large base of 37 million Malayalam speaking audience across the globe,” a Yahoo statement said.<br /><br />Malayalam on Yahoo! India, offers local, national and global news across genres of politics, sports, business, governance, utility and entertainment.<br /><br />Easy to browse and to discover, the stories connect users to their interests. Lifestyle and utility information is available in the education, motoring, health, religion & spirituality and astrology sections. Select content such as Movie, Music, and Weekend features from Manorama Online will also feature on this destination.<br /><br />According to a IAMAI (Internet and Mobile Association of India) report, the Indian language audience is growing at a rate of nearly 40 percent per year and the next wave of digital audience in India is expected to emerge from the non-English speaking population. <br /><br />“These statistics indicate that there is a large base of internet users in India who are keen to access content in their own regional language,” the statement said.<br /><br />Arun Tadanki, managing director, Yahoo! India and Southeast Asia, said: “Launch of Malayalam content on Yahoo! India is yet another milestone in the execution of our language strategy, aimed at growing the overall internet user base in India.”<br /><br />“Our choice of partner has always been driven by our commitment to bring in premium content from a trusted brand, in this case Malayala Manorama. Together, we bring the latest from the world of news, entertainment and other local interests to a discerning audience,” Tadanki added.<br /><br />This latest launch the fifth in a series of language offerings from Yahoo! India that started with Hindi followed by Tamil, Marathi and Bengali.<br /></p>
<p> Yahoo! India and Malayala Manorama, the leading Malayalam language daily, Thursday announced a partnership to deliver premium digital content in Malayalam. <br /><br /></p>.<p>“The co-branded property malayalam.yahoo.com offers the combined editorial strengths of Yahoo! and Malayala Manorama and provides a superior digital content experience for the large base of 37 million Malayalam speaking audience across the globe,” a Yahoo statement said.<br /><br />Malayalam on Yahoo! India, offers local, national and global news across genres of politics, sports, business, governance, utility and entertainment.<br /><br />Easy to browse and to discover, the stories connect users to their interests. Lifestyle and utility information is available in the education, motoring, health, religion & spirituality and astrology sections. Select content such as Movie, Music, and Weekend features from Manorama Online will also feature on this destination.<br /><br />According to a IAMAI (Internet and Mobile Association of India) report, the Indian language audience is growing at a rate of nearly 40 percent per year and the next wave of digital audience in India is expected to emerge from the non-English speaking population. <br /><br />“These statistics indicate that there is a large base of internet users in India who are keen to access content in their own regional language,” the statement said.<br /><br />Arun Tadanki, managing director, Yahoo! India and Southeast Asia, said: “Launch of Malayalam content on Yahoo! India is yet another milestone in the execution of our language strategy, aimed at growing the overall internet user base in India.”<br /><br />“Our choice of partner has always been driven by our commitment to bring in premium content from a trusted brand, in this case Malayala Manorama. Together, we bring the latest from the world of news, entertainment and other local interests to a discerning audience,” Tadanki added.<br /><br />This latest launch the fifth in a series of language offerings from Yahoo! India that started with Hindi followed by Tamil, Marathi and Bengali.<br /></p>