The state government on Thursday launched a centre of excellence for Animation, Visual Effects, Gaming & Comics (AVGC), positioning it as a pioneering high technology digital media hub.
The AVGC centre located in Mahadevapura is an initiative of Innovate Karnataka, a state-funded programme, IT/BT Minister C N Ashwath Narayan said.
Karnataka was the first Indian state to introduce an AVGC policy in 2012. The state is now home to the country’s first to set up such a centre, which is also said to be the biggest in Asia, the government said in a release.
“This centre brings digital excellence to creative industries. India now commands around 10% of the global AVGC market and has the potential to reach 20-25% by 2027. Karnataka has been driving the AVGC sector in the country.
"This centre will take us to greater prominence in the sector,” Narayan said in the statement.
The centre also has a 'Finishing School', which offers unique courses based on emerging technology such as virtual reality, digital compression, photogrammetry, gamification of education, real-time virtual production, and other emerging technologies, he said.
Narayan added that the government will come out with a new AVGC policy in a year’s time and land will be provided for a dedicated ‘Digital Media Entertainment Area’.
Additional Chief Secretary (IT/BT) E V Ramana Reddy said Karnataka accounts for a 20% share in India’s entertainment and AVGC industry.
“Over 300 animation, VFX and gaming studios operate in Karnataka employing more than 15,000 professionals. With the launch of this centre of excellence, the AVGC ecosystem will be further benefitted,” he said.
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