Yahoo says bullish on mobile-based advertising

 Given the global reach of internet, mobile advertising is going to be big opportunity for us, Yahoo Vice President for North America Account Management Wendi Sturgis said. Yahoo’s technology to personalise content is an advantage. “We look at overall picture. Our solutions would be based on what the advertisers want from Yahoo and how they reach out to their audience,” she said. 

Yahoo works with nearly 5,000 advertisers and hopes that its strategy to provide high quality user experience across mobile, tablet, laptop and PC would make the ecosystem promising for advertisers. “India has been slow in adopting mobile data access,” said Vice President & Global Business Solutions Head Pranesh Anthapur.