Airhostess training institute moves court against Dum Maro Dum

The Abhishek Bachchan and Bipasha Basu-starer movie is slated to be released on April 22.

Justice Manmohan Singh sought a response from the film producer Ramesh Sippy and director Rohan Sippy on a civil suit filed by the city-based private company for allegedly depicting the institute and its service in a bad light.

"The character in the film does not show a student of Frankfinn in a good light. This film does not help in any way to maintain the good reputation and image of the company," the airhostess training institute told the court seeking removal of certain scenes in the movie.

"The director and the producer are personally liable for the story of the movie and the manner of depiction of the movie scenes," the company said in the suit claiming a damage of Rs 35 lakh.

The company also sought removal of the institute's uniform, the logo and any other similar trademark in the film.

Accusing the filmmakers of violating the terms and conditions of the "product placement agreement", the airhostess institute said it had entered into an agreement with the filmmakers  before the shooting of the film in June 2010 not to show the centre and its service in a bad light in the film.

As per the agreement, the company claimed to have insisted that the institute and the profession of the cabin crew will not be shown in a negative manner.

The company alleged the filmmakers violated another condition of the agreement that the character portrayed by Bipasha Basu will not be shown as being exploited for getting the job as cabin Crew nor should she be shown being exploited by any other character of the movie.

The private institute sought an order directing the filmmakers to tender an apology and the same should be published in leading dailies of the country.

Issuing summons to the film director and producer, the high court fixed April 21 as the date for further hearing on the suit.