Capital market regulator Sebi will launch a big investor education programme through short films, TV and radio commercials in English and regional languages.
To spread the awareness drive, it plans to hire a creative agency having an annual revenue of at least Rs 100 crore in the past three fiscal years.
The objective is “to create general awareness on securities market, various products available in securities market and facilitate the participation of the retail investors in the securities market to invest with knowledge,” Sebi said.
The agency, will provide creative services including production of short films, TV commercials, radio spots and printing advertisements to carry out “Sebi’s Investor Education and Awareness campaign” across the country. The campaign will be done through five 25-30 minutes short films, ten 30 seconds TV commercials, ten 30 seconds Radio spots and ten print advertisements.
Published 26 February 2012, 17:24 IST