<p>The country's largest two-wheeler maker Hero MotoCorp (HMC) today announced its foray into the African continent with the launch of its brand and products in Kenya where it has also set-up an assembly unit as part of its global expansion plans.<br /><br /></p>.<p>The company's operations are slated to commence in Burkina Faso and Ivory Coast next week, HMC said in a statement.<br /><br />In Kenya, HMC has partnered with Ryce East Africa to sell its two-wheelers in the country. Under the alliance, Sameer Group, which is a part of Ryce East Africa, has been appointed as the authorised distributor of Hero MotoCorp range of two-wheelers in Kenya. These products will be distributed through a network of outlets spread across the country.<br /><br />Commenting on the development, HMC Managing Director & Chief Executive Officer Pawan Munjal said: "We are delighted to see brand Hero make its debut in the African continent with the first launch in Kenya. This is a strategic market for us in our overall plan for the continent, which is why we are also starting our first Africa CKD assembly operations here."<br /><br />The company, however, did not share the capacity of the Kenyan assembly plant.<br />HMC said it has introduced a range of Hero two-wheeler brands across categories, including the entry-level segment, Dawn, the Deluxe segment, Splendor Pro, Glamour and Hunk, and the premium segment, Karizma.<br /><br />"We are confident our products will appeal to customers across a wide price spectrum and create a new benchmark for mass mobility in Kenya. Indeed, our Africa business is going to play a crucial role in our plans of taking Hero global," Munjal said.<br /><br />Hero MotoCorp will soon launch brand-building initiatives in this market with the English version of the iconic Hero anthem 'Hum Main Hai Hero' (There's a Hero in Each of Us), which will be aired across radio stations in Kenya, the company said.<br /><br />"There will also be brand-specific communications to establish Hero products in the country," it added.<br /><br />After breaking-up with Honda in 2010 and ending their 26- year-old relationship after the Indian partner agreed to buy out its Japanese partner's 26 per cent stake in Hero Honda for Rs 3,841.83 crore, HMC has been seeking global expansion.</p>
<p>The country's largest two-wheeler maker Hero MotoCorp (HMC) today announced its foray into the African continent with the launch of its brand and products in Kenya where it has also set-up an assembly unit as part of its global expansion plans.<br /><br /></p>.<p>The company's operations are slated to commence in Burkina Faso and Ivory Coast next week, HMC said in a statement.<br /><br />In Kenya, HMC has partnered with Ryce East Africa to sell its two-wheelers in the country. Under the alliance, Sameer Group, which is a part of Ryce East Africa, has been appointed as the authorised distributor of Hero MotoCorp range of two-wheelers in Kenya. These products will be distributed through a network of outlets spread across the country.<br /><br />Commenting on the development, HMC Managing Director & Chief Executive Officer Pawan Munjal said: "We are delighted to see brand Hero make its debut in the African continent with the first launch in Kenya. This is a strategic market for us in our overall plan for the continent, which is why we are also starting our first Africa CKD assembly operations here."<br /><br />The company, however, did not share the capacity of the Kenyan assembly plant.<br />HMC said it has introduced a range of Hero two-wheeler brands across categories, including the entry-level segment, Dawn, the Deluxe segment, Splendor Pro, Glamour and Hunk, and the premium segment, Karizma.<br /><br />"We are confident our products will appeal to customers across a wide price spectrum and create a new benchmark for mass mobility in Kenya. Indeed, our Africa business is going to play a crucial role in our plans of taking Hero global," Munjal said.<br /><br />Hero MotoCorp will soon launch brand-building initiatives in this market with the English version of the iconic Hero anthem 'Hum Main Hai Hero' (There's a Hero in Each of Us), which will be aired across radio stations in Kenya, the company said.<br /><br />"There will also be brand-specific communications to establish Hero products in the country," it added.<br /><br />After breaking-up with Honda in 2010 and ending their 26- year-old relationship after the Indian partner agreed to buy out its Japanese partner's 26 per cent stake in Hero Honda for Rs 3,841.83 crore, HMC has been seeking global expansion.</p>