<p>Even as the government adopts poverty-fighting measures, a small, but significant portion of population has found itself in the difficult position of having slipped through the cracks when it comes to obtaining benefits and government aid. <br /><br /></p>.<p>These are the small shopkeepers, tea vendors and grocery shop owners who form the lower rung of the middle-class and who struggle to make ends meet. Their day begins as early as 6 in the morning and often ends at 10 at night. Many remain overwhelmingly dependent on daily earnings, with the loss of a day’s work often spelling disaster. A typical case is Pushpavathi, 40, a tea vendor and bakery owner in the Srinagar area of South Bangalore, who told Deccan Herald that she barely makes about Rs 200-300 every day.<br /><br />She claimed that things were manageable till the death of her husband due to a heart attack last year. “I have no children. Even when my husband was alive, we had to spend a good amount of money on his health. When he passed away, I was neck-deep in debt.<br /><br /> I sold whatever property I owned and I am still not debt-free,” she said. “How much can you make any way by selling tea and biscuits? I have to shell out more money to pay my rent as well.”<br /><br />In several cases, the social fabric of family life has eroded under the demands of work. Leela, who runs a metal shop with her husband, explained that every member of their family was involved in running the shop, and work in shifts. <br /><br />“We, as a family, are never together since someone has to be there at the shop at all times,” she said.<br /><br />Overcoming hurdles<br /><br />Sources said the biggest hurdle faced by this economic class is lack of education and a general ignorance of the various government policies they could possibly avail of. <br /><br />Rajagopal, a chemist by profession, however, has been attempting to bring about a change. Having developed a project called ‘Jyotirmayee — Enlightening the lives of the deprived,’ Rajagopal, aims to make people from this class financially stable. <br /><br />“I understand the struggle of these people since I went through the same problems at one point of time,” he said. <br /><br />“Things started looking up for me four to five years ago and now I am in a position to manage things better as I can afford to hire staff at my pharmacy. People like Leela and Pushpavathi cannot afford to think of any savings, plan for a holiday, attend any social gathering or even spend on entertainment.” <br /><br />He said Jyotirmayee, which was launched two months ago, emphasises on educating small-shop owners and making them aware of the external world.<br /><br />“It intends to bring about a good change within this community by gathering the people affected as a group, identifying their problems and making them a financially stable and socially responsible community,” Rajagopal said and revealed that his organisation had sought the assistance of several NGOs.<br /><br />“We plan to conduct workshops and seminars as well as socio-cultural programmes which would help petty-shop owners improve their lifestyle,” Rajagopal said. <br /></p>
<p>Even as the government adopts poverty-fighting measures, a small, but significant portion of population has found itself in the difficult position of having slipped through the cracks when it comes to obtaining benefits and government aid. <br /><br /></p>.<p>These are the small shopkeepers, tea vendors and grocery shop owners who form the lower rung of the middle-class and who struggle to make ends meet. Their day begins as early as 6 in the morning and often ends at 10 at night. Many remain overwhelmingly dependent on daily earnings, with the loss of a day’s work often spelling disaster. A typical case is Pushpavathi, 40, a tea vendor and bakery owner in the Srinagar area of South Bangalore, who told Deccan Herald that she barely makes about Rs 200-300 every day.<br /><br />She claimed that things were manageable till the death of her husband due to a heart attack last year. “I have no children. Even when my husband was alive, we had to spend a good amount of money on his health. When he passed away, I was neck-deep in debt.<br /><br /> I sold whatever property I owned and I am still not debt-free,” she said. “How much can you make any way by selling tea and biscuits? I have to shell out more money to pay my rent as well.”<br /><br />In several cases, the social fabric of family life has eroded under the demands of work. Leela, who runs a metal shop with her husband, explained that every member of their family was involved in running the shop, and work in shifts. <br /><br />“We, as a family, are never together since someone has to be there at the shop at all times,” she said.<br /><br />Overcoming hurdles<br /><br />Sources said the biggest hurdle faced by this economic class is lack of education and a general ignorance of the various government policies they could possibly avail of. <br /><br />Rajagopal, a chemist by profession, however, has been attempting to bring about a change. Having developed a project called ‘Jyotirmayee — Enlightening the lives of the deprived,’ Rajagopal, aims to make people from this class financially stable. <br /><br />“I understand the struggle of these people since I went through the same problems at one point of time,” he said. <br /><br />“Things started looking up for me four to five years ago and now I am in a position to manage things better as I can afford to hire staff at my pharmacy. People like Leela and Pushpavathi cannot afford to think of any savings, plan for a holiday, attend any social gathering or even spend on entertainment.” <br /><br />He said Jyotirmayee, which was launched two months ago, emphasises on educating small-shop owners and making them aware of the external world.<br /><br />“It intends to bring about a good change within this community by gathering the people affected as a group, identifying their problems and making them a financially stable and socially responsible community,” Rajagopal said and revealed that his organisation had sought the assistance of several NGOs.<br /><br />“We plan to conduct workshops and seminars as well as socio-cultural programmes which would help petty-shop owners improve their lifestyle,” Rajagopal said. <br /></p>