Deccan Herald among top 10 English dailies

Deccan Herald among top 10 English dailies

Deccan Herald has emerged as one of the top ten English dailies in the country, according to an all-new Indian Readership Survey (IRS) for the year 2013.

According to the IRS 2013, released on Tuesday by the Media Research Users Council in association with Research Studies Council of India, Deccan Herald  is the eighth largest English daily in the country, average issue readership-wise. The newspaper’s average issue readership stands at 4,58,000, including 3,38,000 in Bangalore city.

The newspaper, the survey conducted by AC Nielsen  revealed, has recorded the best growth over the last IRS for the top ten English dailies in the country—recording an average issue readership growth of 23 per cent and an impressive 67 per cent growth in Bangalore city.

“The Times of India” recorded a lower 14 per cent growth in Karnataka, and its growth in the city is much slower than that of Deccan Herald, at 23 per cent.

The average issue readership of “The Hindu” across Karnataka is just about 35 per cent of the readership figure of Deccan Herald , and the Chennai-headquartered daily’s readership in Bangalore city is 1,21,000, again just over a third of Deccan Herald’s readership in the city.

However, all other English dailies that are circulated in Karnataka and Bangalore city have recorded a steep fall in the average issue readership compared with their numbers for the last IRS.

“Deccan Chronicle,” which had recorded an average issue readership of 67,000 in the last survey, is down to just 7,000 in the latest survey. Figures of “DNA” have dropped even more steeply  from 49,000 to just 4,000. “The New Indian Express” has fared marginally better, though its average issue readership showed a 46 per cent drop. Its latest average issue readership is 27,000.

Outside Karnataka and nationally, “The Hindu’s readership figures” showed a dramatic decline. Though the newspaper has held on to its number three position among the top ten English dailies, its average issue readership showed an almost 35 per cent decline. Other leading English dailies, such as the Kolkata-based “The Telegraph” and the Chandigarh-headquartered “The Tribune,” too, registered negative average issue readership over the last survey.

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