Tata Motors to invest Rs 3,500 crore in new products

Tata Motors to invest Rs 3,500 crore in new products

It plans to launch the hatchback Bolt by the end of the year

Tata Motors to invest Rs 3,500 crore in new products

 Tata Motors will invest upto Rs 3,500 crore into the development of new products over the current year, which will be divided between the passenger and commercial vehicles divisions, Tata Motors Senior Vice-President (Programme Planning and Project Management) Girish Wagh said on Tuesday.

In a bid to regain market share and fuel growth in the domestic business, Tata Motors will launch one or two new products in the passenger vehicle segment every year. “The company has a product pipeline on hand till 2020 across segments,” Wagh said. It plans to launch the hatchback Bolt by the end of the year.

Four pillars

Over the past year, Tata Motors has embarked on a journey called HorizonNext, a customer focussed strategy based on the four pillars of intense products focus, enriched purchasing experience, world-class manufacturing quality and consistent quality of service.

The Zest is the first car from Tata Motors in four years. The base 1.2 litre petrol variant of Zest starts at Rs 4.68 lakh while the base 1.3 litre diesel variant starts at Rs 5.73 lakh (ex-showroom Bangalore). 

The diesel automatic version of the Zest will be priced at Rs 7.10 lakh (ex-showroom Bangalore).

The compact sedan Zest competes with established brands like Maruti Dzire, Honda Amaze and Hyundai Xcent. The Zest is being manufactured at Pimpri and Ranjangaon near Pune. The company has recruited more than 3,000 people and trained more than 2,000 of its personnel exclusively for Zest customers.

The company also launched an industry first service offering with ‘333 confidence’. This includes a warranty of three years or upto 1 lakh km distance covered, annual maintenance contract of three years or upto 45,000 km and free 24X7 roadside assistance service for three years.

According to the company, ARAI has certified that the 1.2-litre petrol Zest delivers 17.6 km per litre while the diesel version delivers 23 km per litre.

“With 29 segment-first features, the Zest is the first all-new vehicle in the Horizonext journey with our commitment to bringing disruptive innovation into this segment of car buyers,” Wagh said.

The Zest Diesel AMT will have dual drive modes — City and Sports Mode — while the petrol comes with Sports mode, city mode and eco mode.

The petrol version is being shipped with Revotron 1.2T engines, the first of the new family of petrol engines from Tata Motors. The diesel trims come with 1.3-litre Quadrajet engines, developed in collaboration with Italy’s Magnetti Marelli.