Posting too many selfies on Facebook may alienate friends, family members and colleagues, scientists say.

People who post a lot of photos on Facebook and other social networks run the risk of alienating those close to them, leading to less supportive bonds, researchers found.

Selfies, or self-portraits, seem to be some of the most irksome images, said lead researcher Dr David Houghton at Birmingham Business School in the UK.

"People, other than very close friends and relatives, don't seem to relate well to those who constantly share photos of themselves," Houghton said.

"It's worth remembering that the information we post to our 'friends' on Facebook, actually gets viewed by lots of different categories of people: partners; friends; family; colleagues and acquaintances; and each group seems to take a different view of the information shared," he said.

The study also found that people felt less supported by relationship partners who shared more photos of friends and events than of the family, 'New York Daily News' reported.
People also negatively judged Facebook friends who shared photos of themselves in response to big-brand social advertising campaigns, such as the kind that ask people to submit photos of themselves enjoying a product.