Philips planning foray into mother, childcare business

The company has applied for clearances from concerned authorities to embrace the Rs 2,800 crore market, Consumer Lifestyle Vice-President Mahesh Krishnan told Deccan Herald .
He said: “being a health and well being company, we will sell an entire range of breast care products like breast pumps, etc., as also sell feeding bottles, sterilisers, small mixers, theethers et al.” These will under Avent brand, a British maker of baby-feeding products, which Philips acquired for £460 million in September 2006.

Further, the firm is going strong with other innovations in India with focus on audio, video and multimedia (AVM) business.

The company, a market leader in DVD space with 24 per cent share as on March 31, 2010, is refurbishing its products to attract new customers, while trying to attain number one position in the Blu-Ray category with as many as five new products lined up for launch in the coming weeks.

In DVD category, it will soon launch a new feature that enables people to upload wallpapers (images) of their choice. Similarly, on the Blu-Ray front it is working on Blu-Ray 3D technology which it believes has huge potential. Besides, Philips R&D in Bangalore is working on ‘NetTV’ –– where one can access internet through televisions.
DH News Service

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