Instagram’s 2025 Grid Format Update: Why You Need to Act Now

Pune, India - November 21, 2025 - Instagram’s latest update has introduced a significant change to the way images appear in the grid: taller, portrait-oriented posts are now supported. While this change brings exciting new possibilities for showcasing your content, it’s also catching some users off guard on social media.

Old vs New: What’s Changing?

Instagram has traditionally prioritised the square 1:1 ratio for grid posts, which means images were typically uploaded as 1080 x 1080 pixels. While vertical posts (such as Stories and Reels) have been common in other parts of Instagram, the grid was strictly square.

With this 2025 Instagram Grid Format Update, portrait-oriented posts in a 4:5 aspect ratio are now being integrated into the grid. Here’s a quick breakdown of the changes:

●      Old Size/Ratio: 1080 x 1080 pixels (1:1 ratio)

●      New Size/Ratio: 1080 x 1350 pixels (4:5 ratio)

The result? Portrait posts will take up more vertical space in the feed and grid, making them larger and more eye-catching compared to traditional square posts.

Why This Update Matters

The change isn’t just cosmetic—it’s about visibility, engagement, and keeping your brand relevant:

●      Bigger, Bolder Posts: Taller posts occupy more screen space, increasing the likelihood that users will notice and engage with your content.

●      Modern Aesthetic: Portrait posts feel fresh and dynamic, while older square posts might start to look outdated in comparison.

●      Better Storytelling: The added height gives you more room to get creative, whether you’re showing off a product, sharing an infographic, or crafting a carousel.

For businesses, this isn’t just an opportunity; it’s a challenge to keep up with the platform’s ever-changing landscape.

How We’re Helping Our Clients Stay Ahead

At Evonix, we’re committed to helping you adapt seamlessly to these changes. For our Social Media Marketing clients, we’ve already begun creating content optimised for the new 1080 x 1350 portrait format.

Here’s what we’re doing:

●      Updating Designs: We’re resizing graphics, photos, and videos to maximise their impact in the taller format.

●      Auditing Feeds: By phasing in portrait posts, we’re helping clients maintain a cohesive, professional grid layout.

●      Strategic Planning: Taller posts give us more room to showcase your brand’s personality and products, and we’re taking full advantage.

What Should You Do Next?

If you’re managing your own Instagram feed, here’s how you can start adapting:

1. Resize Your Content: Create posts in the new 1080 x 1350 (4:5) format to take full advantage of the update.

2. Focus on High-Quality Visuals: The extra space in portrait posts gives you more room to impress—don’t waste it!

3. Experiment With New Designs: Test carousels, infographics, and storytelling formats that use the added height creatively.

4. Audit Older Posts: Square posts will still appear, but it’s worth planning a gradual shift to portrait content to keep your feed looking fresh.

About Evonix

Evonix is a leading digital marketing and technology solutions company, known for its innovative, creative, and data-driven approach to marketing. Specializing in immersive experiences, Evonix helps brands engage with their audiences in new and exciting ways, creating lasting connections that foster growth and success.

Contact:

Name: Rohit Kishore

Designation: Associate Director

Email ID: [e-mail] 

Website: www.evonix.co