<p>After a successful ‘PayCM’ and ‘40% Sarkara’ campaign earlier, Karnataka Congress wanted an innovative campaign to pin down the Modi government in the ongoing Lok Sabha polls. </p><p>It was at a closed-door meeting attended by D K Shivakumar and Randeep Surjewala where an idea got finalised. Soon came the campaign where it said Modi’s promises and contributions to Karnataka were a ‘big zero’. ‘Paisa Wasool’, says the brains behind the campaign, as they got the biggest viral image when HD Deve Gowda was photographed reading a newspaper with the advertisement sitting near PM Modi.</p> <p><em><a href="https://www.deccanherald.com/tags/lok-sabha-elections-2024">Keep up with the Lok Sabha election coverage here</a></em></p>
<p>After a successful ‘PayCM’ and ‘40% Sarkara’ campaign earlier, Karnataka Congress wanted an innovative campaign to pin down the Modi government in the ongoing Lok Sabha polls. </p><p>It was at a closed-door meeting attended by D K Shivakumar and Randeep Surjewala where an idea got finalised. Soon came the campaign where it said Modi’s promises and contributions to Karnataka were a ‘big zero’. ‘Paisa Wasool’, says the brains behind the campaign, as they got the biggest viral image when HD Deve Gowda was photographed reading a newspaper with the advertisement sitting near PM Modi.</p> <p><em><a href="https://www.deccanherald.com/tags/lok-sabha-elections-2024">Keep up with the Lok Sabha election coverage here</a></em></p>