After a successful ‘PayCM’ and ‘40% Sarkara’ campaign earlier, Karnataka Congress wanted an innovative campaign to pin down the Modi government in the ongoing Lok Sabha polls.
It was at a closed-door meeting attended by D K Shivakumar and Randeep Surjewala where an idea got finalised. Soon came the campaign where it said Modi’s promises and contributions to Karnataka were a ‘big zero’. ‘Paisa Wasool’, says the brains behind the campaign, as they got the biggest viral image when HD Deve Gowda was photographed reading a newspaper with the advertisement sitting near PM Modi.
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Published 21 April 2024, 09:05 IST