<p>MDH owner Mahashay Dharampal Gulati, hailed India's spice King passed away on Thurday. Gulati was inarguably the face of the brand, the second-largest group in the Indian spice industry.</p>.<p>Originally established by his father Mahashay Chunni Lal Gulati in 1919 in Sialkot, <em>Mahashay Di Hatti Deggi Mirch Wale </em>(red chili powder sellers) wasn't a household name as it is today until it shifted to Delhi.</p>.<p>Having arrived to Delhi after the partition, Gulati started off as a tonga driver, eventually earning enough to set up his own spice store in Karol Bagh. Within five years, he expanded his business, setting up a second branch in Chandni Chowk.</p>.<p><strong>Also read | <a href="https://www.deccanherald.com/national/rip-dharampal-king-of-masalas-sultan-of-spices-922743.html" target="_blank">RIP Dharampal | King of masalas, Sultan of spices</a></strong></p>.<p>In the following year, he started a retail store by the name of 'Roopak Stores', where he sold all his powdered spice products. The success that accompanied this venture, led 'Mahashayji' to set up a factory to manufacture a variety of spices.</p>.<p>In 1959, 'Dadaji' purchased a plot of land in Delhi's Kirti Nagar, where he set up the first of five production facilities that they own today.</p>.<p>As necessary as it was to update the infrastructure, MDH, as a brand, would not have gotten to where they presently are if not for their diversified, consumer-oriented product range.</p>.<p>The approach to push blended spice mixes for a variety of Indian dishes and curries proved successful, alongside the catchy jingle that made their advertisements hugely popular.</p>.<p>The King of spices, too, through the advertisements became an almost immediately recognisable face, a fitting tribute to his rise from tonga driver to the highest earning FMCG CEO in 2017, and Padma Bhushan awardee in 2019.</p>
<p>MDH owner Mahashay Dharampal Gulati, hailed India's spice King passed away on Thurday. Gulati was inarguably the face of the brand, the second-largest group in the Indian spice industry.</p>.<p>Originally established by his father Mahashay Chunni Lal Gulati in 1919 in Sialkot, <em>Mahashay Di Hatti Deggi Mirch Wale </em>(red chili powder sellers) wasn't a household name as it is today until it shifted to Delhi.</p>.<p>Having arrived to Delhi after the partition, Gulati started off as a tonga driver, eventually earning enough to set up his own spice store in Karol Bagh. Within five years, he expanded his business, setting up a second branch in Chandni Chowk.</p>.<p><strong>Also read | <a href="https://www.deccanherald.com/national/rip-dharampal-king-of-masalas-sultan-of-spices-922743.html" target="_blank">RIP Dharampal | King of masalas, Sultan of spices</a></strong></p>.<p>In the following year, he started a retail store by the name of 'Roopak Stores', where he sold all his powdered spice products. The success that accompanied this venture, led 'Mahashayji' to set up a factory to manufacture a variety of spices.</p>.<p>In 1959, 'Dadaji' purchased a plot of land in Delhi's Kirti Nagar, where he set up the first of five production facilities that they own today.</p>.<p>As necessary as it was to update the infrastructure, MDH, as a brand, would not have gotten to where they presently are if not for their diversified, consumer-oriented product range.</p>.<p>The approach to push blended spice mixes for a variety of Indian dishes and curries proved successful, alongside the catchy jingle that made their advertisements hugely popular.</p>.<p>The King of spices, too, through the advertisements became an almost immediately recognisable face, a fitting tribute to his rise from tonga driver to the highest earning FMCG CEO in 2017, and Padma Bhushan awardee in 2019.</p>
