<p>Bhavika and Rajesh from Bengaluru got married in Kodagu last week. They hired a social media team to create and handle their wedding page and hashtag, both called RabhNeBanaDiJodi. The team dropped ‘Save the date’ and ‘Countdown’ teasers, posted behind-the-scenes (BTS) reels from various ceremonies, and ran polls such as ‘Guess the colour of the bride’s lehenga’.</p>.<p>Event planners say couples in their 20s, like Bhavika and Rajesh, are increasingly seeking social media coverage of their wedding, mainly on Instagram. They are shelling out Rs 18,000 for three reels per function, or Rs 1.5 to 3 lakh for a multi-day package. The services include planning and shooting content, operating the couple’s wedding page if they opt for one, and giving hashtag recommendations.</p>.<p>The Annual Wedding Industry Report 2024-2025, released by an Indian wedding planning platform recently, confirms the emergence of social media managers for the big day. “Bengaluru caught on to the trend only early this year. It’s quite big in north India,” notes Surbhi Mohta, founder of Prrathaa Weddings.</p>.<p><strong>Instant sharing</strong></p>.<p>Clips of 30-90 seconds shot and edited on the phone can be delivered to clients within three hours. The fast turnaround when compared to the longer and more cinematographic wedding films is fuelling the demand.</p>.<p>Short clips with fun content, quirky captions and trending songs and transitions bring instant engagement to a wedding, says Manasa Kumar, explaining why couples are going for social media coverage. She is managing partner at The Wedding Chimes. Some want to use social media to support the cause they believe in, such as sustainable weddings and queer relationships. A hashtag or a page also allows relatives and friends who could not attend the wedding to get updates. Even the bride and groom get a peek into what the guests are up to, shares Mehak Mehta, who runs The Must Media with Samyukta Chhajed. </p>.<p>BTS moments</p>.<p>With heavy cameras and gear, photography teams mostly focus on main events and core family and friends. “But with just a phone, reel-makers can capture impromptu moments swiftly. My favourite reel is the one where my parents have recorded a message for me,” says 26-year-old Krithika who tied the knot with Mohit Khanted near Hoskote in July. A reel featuring her bride-to-be party, thrown by her family, has crossed 5 million views. All the content was posted on @KrisKaMoh on Instagram.</p>.<p>Bhavika roped in a social media service because “as the circle of friends and family is getting smaller, there aren’t enough folks to capture BTS, which I love”. She works in the events space.</p>.<p>Surbhi concurs BTS is a big hit. “We wrapped up a six-day wedding across Bengaluru and Mysuru recently. Our posts covered how the families travelled to venues, what they ate, etc,” she shares.</p>.<p>Reels of bridesmaids walking in similar outfits, or families and friends wearing ‘Team Bride’ and ‘Team Groom’ accessories are in demand. “Reel trends change fast. We follow them keenly,” says Sneha Kotian, co-founder, Bluewater Productions.</p>.<p>Manasa says the focus is on unpacking the story of the couple and capturing pivotal moments from functions. “We make reels and interactive content around bridal entry, makeup room scenes, and couples recalling how they met,” she says.<br><br><strong>Audience engagement</strong></p>.<p>Mehak’s team has done “social media branding” for 12 Bengaluru weddings, including Bhavika and Krithika’s. They customise wedding content on themes important to a couple, such as Bollywood or letter writing. Audience interaction is a big part of creating the buzz. “We’ve run quizzes like ‘Where did they first meet?’, ‘Who proposed to whom?’ or ‘Guess the bride’s favourite movies through emojis’. We have also asked followers to give captions to funny photos of the couple,” she shares.</p>.<p><strong>Post wedding</strong></p>.<p>Most wedding pages go dormant after the wedding concludes, but Krithika and Mohit are using theirs to post about their travels, restaurant visits, and everyday life.</p>.<p>A social media marketer says some couples are using their “newfound fame on social media to become influencers or promote their businesses”.</p>.<p><strong>Here to stay</strong> </p><p><br>Sneha says the trend of social media coverage of weddings is only going to grow. Such is the demand that now event planners and decoration vendors are hiring reel-makers to make BTS videos of the weddings they are servicing.</p>.<p>Preksha Katrela, founder of Passion Potion Co, agrees. "My team made BTS videos for two event planners, covering things like the decor they had put up. The BTS videos blew up and now couples who are getting married in June-July have been messaging me to ask if we can provide social media service for their wedding. I am surely open to the idea," she says.</p>
<p>Bhavika and Rajesh from Bengaluru got married in Kodagu last week. They hired a social media team to create and handle their wedding page and hashtag, both called RabhNeBanaDiJodi. The team dropped ‘Save the date’ and ‘Countdown’ teasers, posted behind-the-scenes (BTS) reels from various ceremonies, and ran polls such as ‘Guess the colour of the bride’s lehenga’.</p>.<p>Event planners say couples in their 20s, like Bhavika and Rajesh, are increasingly seeking social media coverage of their wedding, mainly on Instagram. They are shelling out Rs 18,000 for three reels per function, or Rs 1.5 to 3 lakh for a multi-day package. The services include planning and shooting content, operating the couple’s wedding page if they opt for one, and giving hashtag recommendations.</p>.<p>The Annual Wedding Industry Report 2024-2025, released by an Indian wedding planning platform recently, confirms the emergence of social media managers for the big day. “Bengaluru caught on to the trend only early this year. It’s quite big in north India,” notes Surbhi Mohta, founder of Prrathaa Weddings.</p>.<p><strong>Instant sharing</strong></p>.<p>Clips of 30-90 seconds shot and edited on the phone can be delivered to clients within three hours. The fast turnaround when compared to the longer and more cinematographic wedding films is fuelling the demand.</p>.<p>Short clips with fun content, quirky captions and trending songs and transitions bring instant engagement to a wedding, says Manasa Kumar, explaining why couples are going for social media coverage. She is managing partner at The Wedding Chimes. Some want to use social media to support the cause they believe in, such as sustainable weddings and queer relationships. A hashtag or a page also allows relatives and friends who could not attend the wedding to get updates. Even the bride and groom get a peek into what the guests are up to, shares Mehak Mehta, who runs The Must Media with Samyukta Chhajed. </p>.<p>BTS moments</p>.<p>With heavy cameras and gear, photography teams mostly focus on main events and core family and friends. “But with just a phone, reel-makers can capture impromptu moments swiftly. My favourite reel is the one where my parents have recorded a message for me,” says 26-year-old Krithika who tied the knot with Mohit Khanted near Hoskote in July. A reel featuring her bride-to-be party, thrown by her family, has crossed 5 million views. All the content was posted on @KrisKaMoh on Instagram.</p>.<p>Bhavika roped in a social media service because “as the circle of friends and family is getting smaller, there aren’t enough folks to capture BTS, which I love”. She works in the events space.</p>.<p>Surbhi concurs BTS is a big hit. “We wrapped up a six-day wedding across Bengaluru and Mysuru recently. Our posts covered how the families travelled to venues, what they ate, etc,” she shares.</p>.<p>Reels of bridesmaids walking in similar outfits, or families and friends wearing ‘Team Bride’ and ‘Team Groom’ accessories are in demand. “Reel trends change fast. We follow them keenly,” says Sneha Kotian, co-founder, Bluewater Productions.</p>.<p>Manasa says the focus is on unpacking the story of the couple and capturing pivotal moments from functions. “We make reels and interactive content around bridal entry, makeup room scenes, and couples recalling how they met,” she says.<br><br><strong>Audience engagement</strong></p>.<p>Mehak’s team has done “social media branding” for 12 Bengaluru weddings, including Bhavika and Krithika’s. They customise wedding content on themes important to a couple, such as Bollywood or letter writing. Audience interaction is a big part of creating the buzz. “We’ve run quizzes like ‘Where did they first meet?’, ‘Who proposed to whom?’ or ‘Guess the bride’s favourite movies through emojis’. We have also asked followers to give captions to funny photos of the couple,” she shares.</p>.<p><strong>Post wedding</strong></p>.<p>Most wedding pages go dormant after the wedding concludes, but Krithika and Mohit are using theirs to post about their travels, restaurant visits, and everyday life.</p>.<p>A social media marketer says some couples are using their “newfound fame on social media to become influencers or promote their businesses”.</p>.<p><strong>Here to stay</strong> </p><p><br>Sneha says the trend of social media coverage of weddings is only going to grow. Such is the demand that now event planners and decoration vendors are hiring reel-makers to make BTS videos of the weddings they are servicing.</p>.<p>Preksha Katrela, founder of Passion Potion Co, agrees. "My team made BTS videos for two event planners, covering things like the decor they had put up. The BTS videos blew up and now couples who are getting married in June-July have been messaging me to ask if we can provide social media service for their wedding. I am surely open to the idea," she says.</p>