SVEEP committee uses radio jingles

The district Systematic Voters’ Education and Electoral Participation (SVEEP) committee has come up with the another novel idea to motivate people in rural areas to exercise their franchise in the Lok Sabha elections.

The committee has decided to play jingles on radio on April 18 and 23, on the days of voting in the district. Byndoor, incidentally, is a part of the Shivamogga constituency.

Four songs

Of the four jingles that will go on air, one jingle has been sung in Tulu language and implores voters not to skip the elections by going on tours or picnics. In the jingles, which are melodious, the head of the family finalises the date of family tour as April 17, on the eve of the voting day.

His wife, however, convinces her husband to plan the tour only after casting vote on
April 18.

The second jingle is about educating the public about voting without fail. A first-time voter declares that she would not only exercise her franchise on the D-Day, but she will also enlighten and motivate two others to cast their votes. “This way I want to make a contribution for the development of my country,” she declares with pride.

Info about polls

The third jingle provides information on the election being held in Udupi, Kundapur, Karkala, Kaup on April 18 and in Byndoor on April 23.

The fourth which is in Kundapur dialect of Kannada, is about a person being impressed by the message printed on the wedding card that declares that casting votes in the Lok Sabha election is the biggest wedding gift for them.

Social media

Sources in the district SVEEP Committee said that the radio jingles will be aired on radio in order to reach out to listeners in rural areas without proper mobile network. The jingles are already being circulated on social media and platforms like Whatsapp, Facebook and Twitter to judge the response.

James D’Silva, who is in charge of the committee activities in the district, hopes that the jingles will help create voter awareness.

Udupi Zilla Panchayat Chief Executive Officer Sindhu B Rupesh is leading the team.