<p>E-commerce giant Amazon said in an internal document that Prime Minister Narendra Modi “is not an intellectual or an academic” but “someone who is known to like simple, logical, straight forward-thinking without excessive academic jargon".</p>.<p>The document showed talking points for Amazon.com Inc executive Jay Carney during a meet with India’s ambassador to the United State in 2014. It included an analysis of Modi. It said, “PM Modi is not an intellectual or an academic but believes that strong administration and governance is the key to running a successful government.”</p>.<p><strong>Also read — <a href="https://www.deccanherald.com/business/cait-demands-ban-on-amazons-e-commerce-operations-in-india-952744.html" target="_blank">CAIT demands ban on Amazon's e-commerce operations in India</a></strong></p>.<p>The internal company documents reviewed by <em>Reuters </em>show Amazon has for years given preferential treatment to a small group of sellers on its India platform, publicly misrepresented its ties with the sellers and used them to circumvent increasingly tough foreign investment rules that affect e-commerce.</p>.<p>The documents, dated between 2012 and 2019, are being reported for the first time. They provide an inside look at the cat-and-mouse game Amazon has played with India's government, adjusting its corporate structures each time the government imposed new restrictions aimed at protecting small traders.</p>.<p><strong>Also read — </strong><a href="https://www.deccanherald.com/business/amazon-documents-reveal-companys-secret-strategy-to-dodge-indian-regulators-952289.html" target="_blank"><strong>Amazon documents reveal company's secret strategy to dodge Indian regulators</strong></a></p>.<p>All this information was indeed politically sensitive. If it got out, it could give fresh ammunition to small Indian retailers who allege that Amazon harms their businesses by flouting federal regulations and favouring a few big sellers.</p>.<p>It could have annoyed Modi, whose political base includes millions of these small retailers. And it would have undercut Amazon’s public messaging that it is the friend of small business in India. As the company says in one marketing slogan in India, it is “transforming lives, one click at a time.”</p>.<p>However, What Carney wound up telling the ambassador is unclear. A meeting did take place in April 2019, but neither side would comment on the specifics of the gathering.</p>.<p><em>(With inputs from Reuters)</em></p>
<p>E-commerce giant Amazon said in an internal document that Prime Minister Narendra Modi “is not an intellectual or an academic” but “someone who is known to like simple, logical, straight forward-thinking without excessive academic jargon".</p>.<p>The document showed talking points for Amazon.com Inc executive Jay Carney during a meet with India’s ambassador to the United State in 2014. It included an analysis of Modi. It said, “PM Modi is not an intellectual or an academic but believes that strong administration and governance is the key to running a successful government.”</p>.<p><strong>Also read — <a href="https://www.deccanherald.com/business/cait-demands-ban-on-amazons-e-commerce-operations-in-india-952744.html" target="_blank">CAIT demands ban on Amazon's e-commerce operations in India</a></strong></p>.<p>The internal company documents reviewed by <em>Reuters </em>show Amazon has for years given preferential treatment to a small group of sellers on its India platform, publicly misrepresented its ties with the sellers and used them to circumvent increasingly tough foreign investment rules that affect e-commerce.</p>.<p>The documents, dated between 2012 and 2019, are being reported for the first time. They provide an inside look at the cat-and-mouse game Amazon has played with India's government, adjusting its corporate structures each time the government imposed new restrictions aimed at protecting small traders.</p>.<p><strong>Also read — </strong><a href="https://www.deccanherald.com/business/amazon-documents-reveal-companys-secret-strategy-to-dodge-indian-regulators-952289.html" target="_blank"><strong>Amazon documents reveal company's secret strategy to dodge Indian regulators</strong></a></p>.<p>All this information was indeed politically sensitive. If it got out, it could give fresh ammunition to small Indian retailers who allege that Amazon harms their businesses by flouting federal regulations and favouring a few big sellers.</p>.<p>It could have annoyed Modi, whose political base includes millions of these small retailers. And it would have undercut Amazon’s public messaging that it is the friend of small business in India. As the company says in one marketing slogan in India, it is “transforming lives, one click at a time.”</p>.<p>However, What Carney wound up telling the ambassador is unclear. A meeting did take place in April 2019, but neither side would comment on the specifics of the gathering.</p>.<p><em>(With inputs from Reuters)</em></p>
